| Dear Friends of PCAMN;
Welcome to our summer series of e-newsletters! For the next three issues the featured articles will focus on Effective Messaging, Positive Norms, and Reframing Prevention. We are very excited about new work being done in these areas and hope you will continue to seek out the best practices with us. |
| Effective Messaging Strategies |
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The National Conference from Prevent Child Abuse America was held in Milwaukee from May 19-22, and was a great opportunity for six staff from Prevent Child Abuse MN to connect with people all over the country working on primary prevention. Several of the workshops focused on the importance of how to send the most effective messages about preventing abuse, including a keynote panel on what the future of child abuse prevention will look like. We took a lot of great information away from the conference, and would like to share some of it in our upcoming e-news.
"Your donors shouldn't have to look for your message. Your message should be delivered to their precise physical, mental, and emotional location. Effective strategic messages need four components: the right mood, messenger, moment, and channel.
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When choosing the mood, make sure it is consistent with the unique personality of the cause, the content of the message, and the audience's sense of self. Remember, different audiences require different messages, so the mood also must be tailored to fit each specific audience. Different types of donors may require a different tone of message.
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Place your message in other people's mouths. Messengers from outside your cause may be better able to connect with your audience, and they make your promises far more credible than you do yourself. Find someone the donor respects to speak on your behalf.
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Identify open-minded moments--the times when your audience is most likely to want the reward you are offering and to be seeking the benefit you provide. Open-minded moments occur when audiences are thinking about an action and are able to take it. Is there a major news story or trend that a donor is under pressure to respond to - and can you position your organization as that response?
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Match the open-minded moment to the right channel. Think of the opening and channel as the yin and yang of communications. Channels are the same old vehicles you always have to choose from (proposals, ads, PR, etc.) and they lack power without the yang of an opening, which increases the chance that your audience notices the message delivered. Together, the yin and the yang create a coherent, powerful whole. Think about when your donor needs you - not when you need your donor - and you'll be on the road to choosing the best channel for reaching that person. "
The above article is from Network for Good's online learning center.
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| Walk for Children Family Fun Day! |
KIDS! We want your artwork! Help us design our next Walk for Children and Family Fun Day t-shirt. If your entry is selected, we will use it to create t-shirts for our September 13th event. The winning designer will receive a St. Paul Saints family night package for four, and get to be a Bat Kid at the game. The deadline for entry is July 31, 2008. For more details, contact Priscilla Bennett at 651-523-0099 or 800-621-6322.To see last year's winning design and pictures from the event, click here! Registration is now open for the annual Walk for Children Family Fun Day on September 13 at the St. Paul Midway Stadium! Start building your team now or get more information on our website.
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| 2008 Conference Materials now available online |
Our 2008 Child Abuse Prevention Conference, "Prevention Works: Igniting Change for Families" was a success! Over 200 people from all over Minnesota attended, and 21 workshops were presented over two days. For more information about the conference and to see some of the presentations, please visit our website.
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| Prevent Child Abuse on Facebook |
If you have a Facebook account you can become a fan of Prevent Child Abuse MN and Prevent Child Abuse America. Becoming a fan will keep you linked in with the latest updates and announcements, and let you donate and view photos and videos from events. Check it out here! |
| Join the Parent Leadership Team! |
Hello Parents,
We would like to personally invite you to join the parent leadership team for Circle of Parents. Participation is easy and accessible - you do not leave your house or pack up the kids. You simply need to be a participant in a local Circle group, no additional training needed.
We meet at least quarterly over the phone - toll free, no charge for phone calls. The team can suggest and participate in developing new programs or make improvements that meet the needs of parents and children. They also review parent surveys and oversee the nomination and selection process for annual awards. It is a great way to network with parents statewide and provide yet another level of support for one another.
For more information, contact Roxy Foster, staff to the Parent Leadership Team, at 651-523-0099 ext 118.
Co-Chairs of the Parent Leadership Team
Kathie Kinder-Goble
Ellen Niska | |
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| Generations in Motion |
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How would you like to enjoy quality time with your grandchildren and get in shape all at the same time?
You can do it this summer as part of Generations in Motion™, a benefit for the nonprofit, The Grandkidsandme Foundation whose mission is to build strong families through intergenerational relationships.
Throughout the summer of 2008, teams of grandparents and grandchildren will be walking, riding bikes, swimming, skating, golfing, and "just moving together" in order to have fun, boost physical fitness, and raise money for the Grandkidsandme Foundation. Set your own schedule with your grandchild.
For $20 you can register and get into motion with your grandchildren! Our fun will culminate with the Walk for Children/Family Fun Day put on by Prevent Child Abuse MN at the St. Paul Midway Stadium on September 13.
To sign up, or for more information, go to the Grandkids and Me website or call 651-695-1988. |
| Community Intervention Program |
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Community Intervention Program (CIP) is a group for teens ages 11-16 who are experiencing teenage-related pressures. The sessions will teach them how to cope with their stressors and feelings in positive and effective ways. The group will also provide health information (reproductive health, contraceptives, STDs, drug use and abuse, healthy relationships, and how to access health services). CIP meets twice a week for four weeks at the Paul & Sheila Wellstone Center in St. Paul. For more information please contact Jane Swenson at 651-220-6703 or Kati Vaudreuil at 651-220-7020.
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| Every Child Matters in Minnesota |
Every Child Matters in Minnesota's spring and summer campaign to make children, youth and families a political priority is heating up. ECM MN spent a successful day at the annual May Day festival in Minneapolis, distributing information and stickers to parents and kids. Learn more about how you can help ECM MN raise awareness about children's needs at festivals and community events in the coming months by visiting their website. Keep your eyes open for an upcoming forum, Kids Convention, and Rally for Kids , too. |
| Save the Date for Foster Care Conference |
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The Minnesota Foster Care Association's annual Education Conference will take place Saturday, October 25, 2008 at the Holiday Inn at Duluth. Please contact Judy at 763-755-9199 with any questions. |
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