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JEIDesign Newsletter

January 2010



In This Issue
January's Featured Product
Our Design Predictions for 2010
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December's Featured Product

conrad shades

Conrad Shades

Julie and the team at JEI have been using Conrad Shades in homes for years due to their quality and aesthetic appeal.  Crafted by textile designers and architects across the world with the finest grasses and fibers, Conrad has been using sustainable natural fibers in their unique designs since 1956.

 conrad shades 3 


For more info, or to order these gorgeous shades today, let us know by emailing julie@julieevans.net.

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About JEIDesign



Award-winning designer, Julie Evans, Allied Member, ASID, and owner of JEIDesign in Austin, TX, is known for her skills in interpreting her client's tastes and developing their ideas to surpass their expectations.  Her enthusiasm, diligence, and discerning eye, coupled with over 25 years experience, have established Julie as one of Texas's top interior design professionals.

JEIDesign offers a complete range of design services - from collecting information to establish a design concept, helping organize the client's ideas and establishing priorities, interpreting the chain of events in the construction process and aiding in each aspect of the decision-making process to ensure that the final product will reflect the total concept.

The firm's goal is to help all clients to achieve the dreams they have for their home!

Please visit our website for our portfolio and more information at
www.julieevans.net.




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Quick Links


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(find all of our articles here)



Dear ,

Happy New Year!  Charles Lamb wrote that, "New Years Day is every man's birthday."  So, Happy Birthday to you, too!

We hope your January is going well and that you've fully recovered from the holidays.   We are all eager to see 2010 become a great new time for many things, but the design world is seeing some of the grooviest changes this year.  Our article this month is dedicated to letting you in on some of these developments.  But with an interesting new spin.  Read on, and you'll see what we're getting at.


Thank you, as always, for taking the time to entertain our entries.

JEIDesign


julie in santa hat 

Our Crystal Ball: 

Interior Design Predictions for 2010

crystal ball


The inspiration for this month's article is a little off the beaten path.  We know you have already seen numerous posts and publications on must-haves for the New Year.  And, while this composition offers similar information, the source of the skinny is a little something new.

You see, we just recently introduced a bewitching new addition to our inventory.  Global Views has presented their "Fortune Teller" sconce (below), and its beauty stirs all kinds of allure and enchantment in the minds of the designers here.  So, we have decided to look to the crystal ball in this captivating sconce for the future of our industry.

crystal ball sconce by global views



Our crystal ball has referenced some inside scoop from revered international interior designer officials, as well as some other savvy soothsayers in the field.  But we also have it on good authority that the crystal ball has forecasted our interior design future by also researching the runway.  You have heard us opine in articles past on the almost infallible predictor that runway fashion is of home décor.  But, maybe now more than ever, we are going to see some pretty literal translations of catwalk cultus to room rage.  At least that's what the wall-hung clairvoyance is telling us.  

 
Techno-logical Allure

It's a difficult chore to ignore the omnipresence of technology in our 21st century lives.  Everywhere you turn, there it is.  Be it your auto's navigation system or the grocery store check-out line, almost every component of our daily routine is now digital.

But, before your imaginations head directly to Jane Jetson's Turbo Toaster and floating TV, allow me to explain how we see a contemporary application of technology's influence on interior design is unfolding.

Today's interpretation of technology in design is a more subtle approach to translating the lines and colors of industrial science.  Shades of muted silvers and metallic neutrals will be seen with charged shades of copper and platinum.  A "futuristic" flare, only slightly reminiscent of this attempt in the 50's, will appear in fabrics, such as sturdier weaves that have been brushed with hints of sheen, as well as in layering of diaphanous textiles in mineral hues.
Furniture and hardware will also read of this applied science influence, as seen in the ensemble and the kitchen below.

Philip Lim Terkel 

3.1 Philip Lim Spring 2010 Ready to Wear                JEI kitchen project


Rustic Revisited


Rustic was all the rage a couple of decades ago, and it's still an appealing motif in the right space.  But soon, we'll be exposed to rustic interiors like you have not seen before, with an emphasis on sleeker rural elements.  Accents of chunky wool, tweed and flannel can now accompany cleaner lines and colors.  Even denim, yes denim, is back with the appropriate accompaniment.  And quilted fabrics on walls and accent pillows will marry beautifully with an otherwise non-pastoral ambience.


The color rust, itself, makes a reemergence, as well as does some other saturated neutrals, such as pewter and taupe.  Even teal is on tour again, being balanced by thicker, earthy fabrics and wall coverings.  This motif is also using herringbone and waffle patterns with supple embellishments.


In the fashion statements below, you will find that rustic can be chic.  High style is not just for shimmer and sheen anymore.

 Willam Rast 
William Rast Fall 2009 Ready to Wear          JEI living room project 



The New Natural


The minimalistic "natural" of the last decade has metamorphosed into an organic design that speaks of elegance and a touch of whimsy.  Fabrics are fluid instead of stiff, and colors will be more similar to vegetation that of sand and soil.  Rich, mossy greens can be paired with aqueous crepes, gauze and tulle.  This pure look has matured to romantic. 

 
AF Vandevorst      Conrad Shades 
A.F. Vandevorst Spring 2010 Ready to Wear         Conrad Shades (purchase through JEI)



Southern Style


Nope, not the South you're thinking.  Think a litter further below the equator.  Today's Southern is South America.  Specifically Brazil, whose cultural depth is spreading quickly into our fashions industries.  Centuries of music, language, art and cuisine are all numbers in the equation that has yielded Brazil's design influence.  Spicy colors that "dance" and woven fabrics that are "delicious" combine to create an ambience that combines dry with wet and rustic with fresh.  


Base colors are clay and cactus with chili pepper reds and greens for oomph.  Artisan textiles, such as lace and embroidery appear here, too.

Alexandre Herchcovitch  UXUA casa hotel

 Alexandre Herchcovitch Spring 2010 Ready to Wear   UXUA Casa Hotel in Brazil


Back to Basics

History, as well as studies on trends, has shown us that when the economy suffers in our country, fashion, both in attire and interior design, returns to a more traditional persuasion.   It is human nature to wish to revisit memories of the past in times of environmental stress. 

This temperament typically means that we begin to crave again the creature comforts of traditional surroundings.  Thus, this year, our instincts may drive our interior nesting, and we will ditch the contemporary for the comfy.  Even a resurgence of "Contemporary Americana" with a twist will be popping up all over this year.  Remember you heard it here first!

Ralph Lauren  Cowtan & Tout fabric
Ralph Lauren Blue Label                               Cowtan & Tout Castello fabric



If you would like to chat with someone from the team at JEI about any of the projects discussed here, or concerning other available options, email Julie at Julie@julieevans.net.




Thank you...

... for taking the time to read our newsletter!  We want to know what you think.  If you have any comments, suggestions or questions, please reply to this email or send your note to jei@julieevans.net.
 
Contact Info

JEIDesign Collection
2808 Bee Cave Road
Austin, TX  78746

512.330.9179
(fax) 512.328.9666

jei@julieevans.net
www.julieevans.net