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Summer Newsletter 2009
In This Issue
Portrait of the Month: Chateau Gardecki
Josephine's Birthday Celebration
Please Tell us what you Think
Join Our Mailing List
Quick Links
Greetings!
 
Alix at Shujaat's
Summertime is my favorite season, the one time when sitting down with a good novel or going to a movie on the spur of the moment does not feel indulgent but just right.  Perhaps, like Proust, I am transported back to those childhood days when, after riding a dusty train for many hours we arrived in my mother's home town in the Argentine heartland....the coolness of my grandfather's house, the chirp of the crickets, the obligatory early evening paseo to see and be seen, enjoy an ice cream, or listen to a band concert in the main square.  Then a few days later we'd continue to the estancia, to be welcomed by an asado and settle in for a month-long stay, riding horses, sitting on a lounge chair in the porch and taking long walks and long siestas.  
 
A voracious reader, I went through the old books and periodicals in my grandfather's musty library, and it is there that I came across the book that started my fascination with the Napoleonic epic.  Emil Ludwig's Napoléon sparked a love affair with the man and his period that has lasted to this day.  Only much later did I begin to appreciate Napoleon's "sweet and incomparable Josephine," to whom he wrote some of the most passionate and incandescent love letters in recorded history. She was the last to realize the greatness of the man she married ("he is funny, Bonaparte") and her early indifference and infidelity almost led to divorce.  They reconciled, but his disappointment was deep and lasting, and when she finally fell in love with him, it was too late to rekindle his ardor.  Yet he made her an Empress, and only reluctantly divorced her over her inability to bear him a son to fulfill his dynastic ambitions.  Theirs was a successful partnership; he once said "I win the battles, Josephine wins me the hearts."  She performed her role with unfailing charm and finesse, and became one of the most popular consorts in French history, imparting a note of grace, warmth and humanity to a military society. Her contributions to creating and establishing the Napoleonic brand in the furnishings, styles, and visual arts of the Empire, are incalculable.    
 
This issue's portrait of the month is Chateau Gardecki, a dynamo of many interests and talents and the owner of a brand new boutique in Fairfax, VA, which is the first to carry Swan Ways' scarves, shawls, and accessories. 
 
During the summer, I hope to do a major upgrade of Swan Ways' web site and perhaps open a small internet store with some selected items.  Please take a few moments to e-mail me your views and suggestions - answer one, two, or more of the questions in our survey below or send me any comments or ideas that can help make www.swanways.com one of your all-time favorites! 
 
Have a wonderful summer!  
 

                    Alix Sundquist
 
 
Portrait of the Month - Chateau Gardecki 
 
Chateau Gardecki was born and raised in the Philippines.  A graduate from the University of Santo ChateauTomas in Manila, Chateau was the marketing director for a major Philippine furniture company when she came to the United States to attend a trade show.  After a short stay in San Francisco, she found her bliss in New York and, in 1982, she married John Gardecki, a physicist at ITT Corporation and a concert pianist.  
 
Chateau and John made Middleburg, Virginia, their second home, where she was active in fundraising for various charitable and artistic organizations, and served as Vice-President for the Middleburg Professional and Business Association.  But that was not enough for Chateau - she also opened a boutique that enjoyed great success for nine years, and was followed by another right at the Pentagon, which closed after the terrible events of September 11, 2001. 
 
In 2002, Chateau and a few friends founded WIPAC, (Washington International Piano Arts Council), inspired by the Grand Concours de Piano in Paris, an international amateur piano competition in which  her husband John participated.  Chateau serves as President and chairs the annual "The Winners Grand Prix Concert."  The inaugural concert was held at La Maison Française of the French Embassy in Washington, D.C., and others followed in other prestigious venues.  The annual competitions showcase talented non-professional pianists and Chateau's gifts for gracious entertaining.  She also presents the Piano Concert Series at Anderson House, the Society of the Cincinnati Museum, Library and Headquarters in Washington DC.  Under her leadership, WIPAC's activities and membership have grown, and Chateau has become well-known in Washington circles as a gifted presenter and hostess.   
 
This year marks a new beginning for Chateau!  She has just opened yet another shop near her home in Old Town Fairfax.  Called "Chateau's Boutique," it specializes in fine lingerie, custom jewelry, stylish fashion accessories such as Swan Ways' scarves and shawls, and house décor and gifts.  
 
An optimist by nature, Chateau is undeterred by the difficult economic climate and is confident that her faithful clients will come to her new location and that new ones will find their way to her shop.  Her boutique is a place for discerning tastes, full of items that look good and feel good. A place where you are sure to find something unusual and whimsical that will delight you and your friends.  So do visit Chateau's Boutique and meet the owner - you are in for a treat!  The address is:
 
10409 C Main Street
Between Route 123 and University Drive
Fairfax, Virginia 22030

Store Hours: Opens daily 10AM-6PM
Sundays from 12 o'clock noon until 5PM
 
 Pauline's breast cup
"Birth of an Empress" celebration
 
 
Highlights of Empress Josephine's birthday party on June 28 to thank Swan Ways' best friends and customers for their loyalty and support
 
 
Deborah, Alix, Robin and Karin 

Robin Jahncke, Karin Sundquist and Deborah Schwartz with Alix 
 
 
 Dagmar 6-09         Pauline's breast cup
 Dagmar Painter                        Catherine Funkhouser
 Pauline's breast cupPauline's breast cup
Alix proposing             Aileen and John Pisciotta, David  Painter
a toast  
 
J's birthday 09 4
Help us add zest - and sales! - to Swan Ways' online presence  
 
When we launched www.swanways.com, in December 2006, we hoped to establish an online means to reach our target customers through an attractive, interesting, and informative Web site that would encourage visitors to browse and come back regularly and often. Our Newsletter followed in May 2007, and we are encouraged by its growing readership and the many positive comments we receive on most issues. 
 
As we try to grow Swan Ways beyond these promising beginnings, we feel that a revamping of our web site, including providing an online sales channel, may be an important part of the process.  Before proceeding, it would be most helpful to have your thoughts and suggestions.  Would you please let me know? 
 
Questions on which I would particularly like your input include:
 
1.  How could Swan Ways be more visually appealing? Any thoughts about design, images, and color palette, that would help catch and retain a visitor's attention? 
 
2.  What do you think of using photos of Swan Ways' customers wearing samples from the collection?  Or of adding audio and video of special events such as fashion shows?  
 
3.  What additional information would be of interest to you? What would you omit or change about the information we have now on the site? 
 
4.  Do you have any thoughts on how we can make the site and the newsletter more relevant to your life and interests?  Specifically, do you have any suggestions regarding links that we could include providing additional information on fabrics, shawls, fashions, whatever?
 
5.  What online stores do you find particularly attractive and user-friendly?  Tell us about some of your favorites, whether they sell fashion or not. 
 
Please do not wait, just click alix@swanways.com and give us your input.  Thank you from the bottom of my heart.    

 
articlewritingInvitation to contribute to the newsletter
 
We welcome your thoughts on articles or questions you would like to see addressed in the newsletter.  If you write an article and it is selected for publication, we will post it with your byline and picture and we will send you a $25.00 certificate valid on any purchase of Swan Ways' collection.
 
We look forward to hearing from you! 



Alix Sundquist
Swan Ways