DP Sales Pro February 2010
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A Women's Perspective of the SuperBowl
We'll be going to a SuperBowl party this Sunday and I can pretty much give you the lowdown of what it will look like:
The women will be in the dining room drinking wine and munching on chips.  The men will take over the couch in the den and TV, increasing the volume decibel to such great heights, even the dog will be scared.
The women will be enjoying a nice, quiet chat.  The men will be jumping up and yelling like cavemen at the TV.  Their arms will be flailing causing beer to spill on themselves, the floor, the couch and the furniture (which the lady of the house will have to clean up.)
While I may not know all there is to know about football, I do understand the point of the game is to get the little brown, funny shaped ball through the goal posts when kicking and into the endzone when running. 
I know that a touchdown is a good thing only when it is made by the team for which you are rooting.
I also know that the ads are usually pretty good, so I'll be in the den during the breaks, timeouts and halftime (but will not be flailing my arms.) 
This makes me one of the 98.7 million people watching, but only for those few minutes.

Last year over 98.7 million people watched the Super Bowl and in 2008, that number was 97.5 million.
This year Anheuser-Busch has the most airtime taking that coveted status away from Pepsico.  They remain the exclusive beer brewer for Super Bowl advertising.  
You will see ads for the Frito-Lay products from PepsiCo, but not their soda.  Dr. Pepper is advertising in the Super Bowl for the first time this year and KISS will be performing for their commercial (I'm guessing with their make-up on.)

Bridgestone Tire is the halftime sponsor.  While I can't tell you the songs they will be playing, The Who will be performing the halftime show.

We'll also see ads from Coca-Cola , Denny's, CareerBuilder.com, Monster, GoDaddy, E*Trade and Teleflora, Hyundai, Kia, Honda and Audi, and film companies Universal Studios, Walt Disney and Paramount.
(Excerpt from New York  www.cnnmoney.com)
"Chrysler will be the only U.S. automaker to advertise in this year's Super Bowl, forking over millions of dollars to restore its image following its bankruptcy and the federal bailout that followed."
Exactly how much Chrysler is paying is not known, but a
30-second spot costs about $3 million and Chrysler will have a 60-second spot promoting their Dodge Charger.  They are hoping this marketing strategy will reassure us that they are here to stay and will continue to produce high quality automobiles.
We'll be talking just as much about the ads as the game itself.
Enjoy the Game! 
Debra Pearlman
DP Sales Pro

Super Bowl XLIV

New Orleans Saints  vs. Indianapolis Colts 
Sunday, February 7, 2010 - 6:25pm ET on CBS
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