Last year over 98.7 million people watched the Super Bowl and in 2008, that number was 97.5 million.
This year Anheuser-Busch has the most airtime taking that coveted status away from Pepsico. They remain the exclusive beer brewer for Super Bowl advertising.
You will see ads for the Frito-Lay products from PepsiCo, but not their soda. Dr. Pepper is advertising in the Super Bowl for the first time this year and KISS will be performing for their commercial (I'm guessing with their make-up on.)
Bridgestone Tire is the halftime sponsor. While I can't tell you the songs they will be playing, The Who will be performing the halftime show.
We'll also see ads from Coca-Cola , Denny's, CareerBuilder.com, Monster, GoDaddy, E*Trade and Teleflora, Hyundai, Kia, Honda and Audi, and film companies Universal Studios, Walt Disney and Paramount.
"Chrysler will be the only U.S. automaker to advertise in this year's Super Bowl, forking over millions of dollars to restore its image following its bankruptcy and the federal bailout that followed."
Exactly how much Chrysler is paying is not known, but a
30-second spot costs about $3 million and Chrysler will have a 60-second spot promoting their Dodge Charger. They are hoping this marketing strategy will reassure us that they are here to stay and will continue to produce high quality automobiles.
We'll be talking just as much about the ads as the game itself.
Enjoy the Game!