When someone asks you what makes your company different than any other company, do you have the answer? I mean a real, "Wow, you really are doing something different." answer. Differentiation is the key to preference in a marketplace and critical to gaining loyalty because your customers believe they cannot get what you offer anywhere else in quite the same way. From your company mission and value proposition to your approach, you can embrace your uniqueness for powerful bottom-line results. To learn more about how to define and effectively leverage differentiations, read Secrets #3 (Beyond Capabilities), #7 (Strategy into the Plan), and #10 (Repackaged & Delivered) in my book, 50 Marketing Secrets. To order the book, CLICK HERE!
LEARN HOW TO UNCOVER HIDDEN PROFITABILITY IN YOUR BUSINESS OCT 11TH: I will be back in Lincolnton presenting the "Profit Mining: Uncovering Hidden Profitability in Your Business" workshop at the Gaston College Lincolnton Campus co-hosted by the college's Small Business Center and Lincolnton-Lincoln County Chamber of Commerce. I will also be conducting a book signing immediately following the workshop, with my books available for purchase. Pre-registration is required. Cost is $15. Time is 2 - 5 p.m. To register, CLICK HERE for more information, or contact Shirley Smith at 704.735.3096.
EGG LIVE! INTERVIEW MAKES TOP TEN DOWNLOADS! How exciting! My interview discussing Work/Life Synergy based on the concepts in my book, Me, Myself & Inc., with Chicke Fitzgerald on the EGG Live! (Executive Girlfriends Group Live!) broadcast September 21st, has achieved among its fastest broadcast to make its Top 10 Download list, shooting to #2 on the list in just a few short days. The broadcast is now available for public download by CLICKING HERE.
ARE YOU PROPERLY PROTECTING YOUR UNIQUENESS? This is the subject of my September BizGrowth 5.0 column in Business Today. If you missed it in September, CLICK HERE to read it online.
CONGRATS TO THIS YEAR'S TOP WOMEN WINNERS!: It was my pleasure to be a judge for this year's Northeast Business Today Top Women Leaders, who will be honored at the River Run Country Club in Davidson, NC, on October 25th from 5:30 - 8:30 p.m. I look forward to raising a glass to toast this year's honorees.
ARE YOUR EMOTIONS CAUSING YOU STRESS? This is the topic of my October Me, Myself & Inc. column in Sophie Woman's Magazine. CLICK HERE to read. Column is located on page 27.
CRISP PRINCIPLE® BRANDING INSIGHTS: Is your company effectively leveraging both the marketing and operational aspects of branding essential to building true value in your company? CLICK HERE to download this Operational Branding Checklist (PDF) to see what you are and are not doing. Need help branding or taking your current brand to the next level? Give me a call at 704.483.2941 to arrange a consultation.
FOLLOW ME ON TWITTER: You can now follow me, Chief Marketeer, on Twitter at www.twitter.com/ChiefMarketeer. Or follow my books at www.twitter.com/50GrowthSecrets and www.twitter.com/MeMyselfandInc.
DID YOU ENJOY AND FIND VALUE IN TODAY'S INSIGHT? Feel free to forward to others and encourage them to sign up by going to www.memyselfandinc.com.
Yours in synergistic thinking,
Author, Strategy Maestro & Chief Marketeer
SLD Unlimited Biz Growth, Inc.