How strategically are you choosing the organizations you and your business get involved in? Too often, businesses or individuals get involved in a multitude of ways without real thought to how it ties into the business' strategy and goals as it relates to the involvement. There are three key reasons to choose a group and four levels of involvement, with one providing the highest return on investment both in time and money spent, when done strategically and intentionally. To learn more, read Secret # 31, Purposeful Affiliation, in my book, 50 Marketing Secrets. To order the book, CLICK HERE!
ARE YOU PROPERLY PROTECTING YOUR UNIQUENESS? Differentiation is critical to becoming preferred in business, but if you aren't taking the proper steps to protect what makes you unique, then you could find competitors quickly adapting and leveraging against you. To find out options for protecting your uniqueness, read my September BizGrowth 5.0 column in Business Today by CLICKING HERE.
LEARN HOW TO UNCOVER HIDDEN PROFITABILITY IN YOUR BUSINESS OCT 11TH: I will be back in Lincolnton presenting "Profit Mining: Uncovering Hidden Profitability in Your Business" at the Gaston College Lincolnton Campus co-hosted by the college's Small Business Center and Lincolnton-Lincoln County Chamber of Commerce. Pre-registration is required. Cost is $15. Time is 2 - 5 p.m. To register, CLICK HERE for more information, or contact Shirley Smith at 704.735.3096.
CRISP PRINCIPLE® BRANDING INSIGHTS: Is your company effectively leveraging both the marketing and operational aspects of branding essential to building true value in your company? CLICK HERE to download this Operational Branding Checklist (PDF) to see what you are and are not doing. Need help branding or taking your current brand to the next level? Give me a call at 704.483.2941 to arrange a consultation.
FOLLOW ME ON TWITTER: You can now follow me, Chief Marketeer, on Twitter at www.twitter.com/ChiefMarketeer. Or follow my books at www.twitter.com/50GrowthSecrets and www.twitter.com/MeMyselfandInc.
DID YOU ENJOY AND FIND VALUE IN TODAY'S INSIGHT? Feel free to forward to others and encourage them to sign up by going to www.memyselfandinc.com.
Yours in synergistic thinking,
Author, Strategist & Chief Marketeer
SLD Unlimited Marketing/PR, Inc.