Has the convenience of technology significantly lessened the amount of time you spend face-to-face with your customers and others key to the success and sustainability of your business? While technology is most certainly a time-saver, it can also be a relationship killer if it is the only focus of interaction and engagement you have with those important to your business. Face-to-face and voice-to-voice still should be a part of your marketing mix. According to a study by the Center for Exhibition Research of 9,000 attendees and 800 exhibitors, nearly half (48%) of attendees said face-to-face interactions at exhibitions, conventions and annual meetings are more valuable today than two years ago. Face-to-face sales calls were also deemed becoming more important versus less important among exhibitors by the study, with online digital activity having minimal impact. To learn more about how to make your face-to-face time more effective, read Secrets #15 (Connecting Customers), #18 (Personal Touch), #25 (Circles of Influence), #35 (Strategic Relationships) and #37 (A Sense of Community) in my book, 50 Marketing Secrets. To order the book, CLICK HERE!
WANT TO KNOW HOW TO OUT-THINK YOUR COMPETITION? I will be presenting a hands-on workshop titled, "Out-Think Your Competition: $ecrets to Explode $ales" in Lincolnton, NC, at Gaston College campus location on September 13th for the Lincolnton-Lincoln County Chamber of Commerce and in Greensboro, NC, at the Grandover Resort on September 24th for the Institute of Management Consultants' Carolinas Regional Meeting. To learn more and register for the September 13th event, CLICK HERE. To register for the September 24th event, CLICK HERE.
IS YOUR BUSINESS SUSTAINABLE WITHOUT YOU? This is the topic of my August BizGrowth 5.0 column in Business Today. CLICK HERE to read the full column to see if you are building your company for sustainable value beyond you.
DO YOU HAVE A PERSONAL SYMBOL OF INSPIRATION? Stacking daily inspiration in your favor with a personal symbol is a powerful way to be inspired on an ongoing basis. The August issue of Sophie Woman's Magazine is out on stands, featuring my column focused on this subject. CLICK HERE to read it online. Go to page 27. MORE EXCITING NEWS! Me, Myself & Inc. is now an official trademark. Check out its new brand look starting with this month's column!
CRISP PRINCIPLE® BRANDING INSIGHTS: Is your company effectively leveraging both the marketing and operational aspects of branding essential to building true value in your company? CLICK HERE to download this Operational Branding Checklist (PDF) to see what you are and are not doing. Need help branding or taking your current brand to the next level? Give me a call at 704.483.2941 to arrange a consultation.
FOLLOW ME ON TWITTER: You can now follow me, Chief Marketeer, on Twitter at www.twitter.com/ChiefMarketeer. Or follow my books at www.twitter.com/50GrowthSecrets and www.twitter.com/MeMyselfandInc.
DID YOU ENJOY AND FIND VALUE IN TODAY'S INSIGHT? Feel free to forward to others and encourage them to sign up by going to www.memyselfandinc.com.
Yours in synergistic thinking,
Author, Strategist & Chief Marketeer
SLD Unlimited Marketing/PR, Inc.