How are you using your website to continually engage prospects and customers about your business? When you meet a prospect and follow up by email, do you link them to a specific, relevant part of your website about your approach, a particular article, or insights based on your discussion? Do you link back to your website in your electronic newsletters? Does your direct response, advertising or direct mail campaign drive your ideal market to your website? Is your website a service and resource tool that customers value? Learn more about how to use your website more effectively in Secrets #26 (Virtual Receptionist), #27 (Virtual Tool), and #28 (Dynamic versus Static) in my book, 50 Marketing Secrets. To order the book, CLICK HERE!
EMBRACING YOU-NIQUENESS ON AUGUST 14th: I will be presenting the keynote program, "Embracing You-niqueness! Achieving All You Can Be at Work and in Life!," to the York County Professional Businesswomen's Association at the City Club of Rock Hill on August 14th for their monthly luncheon. I will also be doing a book signing immediately following the luncheon. You will learn how to apply the four aspects of branding a business on an individual professional level, as well as the power behind symbols, signatures, personal stories, public relations and more. To learn more about the organization or to register for the August luncheon, CLICK HERE.
PROFIT MINING WORKSHOP AT CVCC ON AUGUST 23RD: I will be presenting the Small Business Challenges course titled, "Profit Mining - Improving the Profitability in Your Company" in conjunction with the Catawba Valley Community College Small Business Center in Hickory on Thursday, August 23rd from 9 a.m. - noon in the CVCC East Campus building, Room #975. This workshop is not just about number crunching, but about uncovering and discovering hidden profits and cash flow in your business in areas that, chances are, you have not considered. You will learn the three areas to profit-size for better strategic decision making, the four areas of income that most business owners do not properly allocate which directly affect a fifth income area and the three resources not used effectively in conjunction with money to make it stretch further in a business. Best of all, the last hour of the workshop will allow you to put what you have learned immediately into action in your business as I guide you through profit sizing and MORE! You must register in advance for this course by calling 828.327.7000, ext 4117.
DO YOU HAVE A PERSONAL SYMBOL OF INSPIRATION? Stacking daily inspiration in your favor with a personal symbol is a powerful way to be inspired on an ongoing basis. The August issue of Sophie Woman's Magazine is out on stands, featuring my column focused on this subject. CLICK HERE to read it online. Go to page 27. MORE EXCITING NEWS! Me, Myself & Inc. is now an official trademark. Check out its new brand look starting with this month's column!
CRISP PRINCIPLE® MARKETING INSIGHTS: Is your company effectively leveraging the five core marketing initiatives that growth companies know are essential to implement on an ongoing basis for sustainable growth? CLICK HERE to download this CRISP Core Initiatives Checklist (PDF) to see what you are and are not doing. Need help prioritizing based on what you are already doing and putting the most essential ones into action? Give me a call at 704.483.2941 to arrange a consultation.
FOLLOW ME ON TWITTER: You can now follow me, Chief Marketeer, on Twitter at www.twitter.com/ChiefMarketeer. Or follow my books at www.twitter.com/50GrowthSecrets and www.twitter.com/MeMyselfandInc.
DID YOU ENJOY AND FIND VALUE IN TODAY'S INSIGHT? Feel free to forward to others and encourage them to sign up by going to www.memyselfandinc.com.
Yours in synergistic thinking,
Author, Strategist & Chief Marketeer
SLD Unlimited Marketing/PR, Inc.