In your marketing and verbal communications, are you speaking to your industry or to your ideal target market? Too many companies get caught up in speaking their own industry jargon, and then wonder why their prospects look at them like a deer with headlights in their eyes or their websites are viewed at a nano-click and then the prospect if off to other cyber places. To engage your ideal customers is to speak to them on their terms, in a way that says you "get them" like no one else and that you can solve their problems, ease their pain, meet their need, and give them what they want better than anyone else. To reach your market, communicate to them not only to separate you from the pack, but also says you understand what they really need and seek. Learn more about speaking to your market in Secrets # 13 (Masters of Mindshare), #17 (Informing Customers), and #26 (Virtual Receptionist) in my book, 50 Marketing Secrets. To order the book, CLICK HERE!
EMBRACING YOU-NIQUENESS ON AUGUST 14th: I will be presenting the keynote program, "Embracing You-niqueness! Achieving All You Can Be at Work and in Life!," to the York County Professional Businesswomen's Association at the City Club of Rock Hill on August 14th for their monthly luncheon. I will also be doing a book signing immediately following the luncheon. You will learn how to apply the four aspects of branding a business on an individual professional level, as well as the power behind symbols, signatures, personal stories, public relations and more. To learn more about the organization or to register for the August luncheon, CLICK HERE.
PROFIT MINING WORKSHOP AT CVCC ON AUGUST 23RD: I will be presenting the Small Business Challenges course titled, "Profit Mining - Improving the Profitability in Your Company" in conjunction with the Catawba Valley Community College Small Business Center in Hickory on Thursday, August 23rd from 9 a.m. - noon in the CVCC East Campus building, Room #975. This workshop is not just about number crunching, but about uncovering and discovering hidden profits and cash flow in your business in areas that, chances are, you have not considered. You will learn the three areas to profit-size for better strategic decision making, the four areas of income that most business owners do not properly allocate which directly affect a fifth income area and the three resources not used effectively in conjunction with money to make it stretch further in a business. Best of all, the last hour of the workshop will allow you to put what you have learned immediately into action in your business as I guide you through profit sizing and MORE! You must register in advance for this course by calling 828.327.7000, ext 4117.
FOLLOW ME ON TWITTER: You can now follow me, Chief Marketeer, on Twitter at www.twitter.com/ChiefMarketeer. Or follow my books at www.twitter.com/50GrowthSecrets and www.twitter.com/MeMyselfandInc.
DID YOU ENJOY AND FIND VALUE IN TODAY'S INSIGHT? Feel free to forward to others and encourage them to sign up by going to www.memyselfandinc.com.
Yours in synergistic thinking,
Author, Strategist & Chief Marketeer
SLD Unlimited Marketing/PR, Inc.