Have you invested significant time and resources into your company brand image and messaging, yet not seeing the sales as a result? The good news is that you know the importance of branding and its impact on your company from a perception and credibility standpoint. The bad news depends on how you answer these questions. Are you consistently exposing your target and existing customers to your message and distinctions in relevant, value-added ways? If you recently enhanced your image, have you officially reconnected with your customers and market in targeted ways to re-introduce and remind them of what you have to offer? Do you have a strategy that identifies action and initiatives to further engage in your marketplace on an ongoing basis? Have you thoroughly identified your ideal target market so your message is being exposed to those most likely to need and want your offerings? In our CRISP Study, 60% of the companies cited having a brand image, positioning and messaging, and were still stuck in stagnant or negative growth. The key differentials between no-growth companies and growth companies were that the growth companies understood the importance of the four aspects of branding in combination with having ongoing initiatives that kept their image in front of who they most wanted to do business with. To learn more, read Secrets #1 (Brand Image), #7 (Strategy into the Plan), #12 (Systemized Marketing), and #50 (Next Level Growth) in my book, 50 Marketing Secrets. To order the book, CLICK HERE!
EMBRACING YOU-NIQUENESS ON AUGUST 14th: I will be presenting the keynote program, Embracing You-niquess! Achieving All You Can Be at Work and in Life!," to the York County Professional Businesswomen's Association at the City Club of Rock Hill on August 14th for their monthly luncheon. I will also be doing a book signing immediately following the luncheon. You will learn how to apply the four aspects of branding a business on an individual professional level, as well as the power behind symbols, signatures, personal stories, public relations and more. To learn more about the organization or to register for the August luncheon, CLICK HERE.
ARE YOU PURSUING SUCCESS OR SIGNIFICANCE? This is the question I ask in my July Me, Myself & Inc. column in Sophie Woman's Magazine. A special thanks to Joan O. Wright, whose book, UP - Pursuing Significance in Leadership and Life, inspired my topic for this month. CLICK HERE to access the magazine and go to page 27 to read the column. For more information on the book, go to www.uppursuingsignificance.com.
ARE YOU INNOVATING DISTINCTION IN YOUR COMPANY? My July BizGrowth 5.0 column in Business Today discusses five areas to look at in the way you are branding and distinguishing your business for greater competitive advantage and differentiation. CLICK HERE to read the column.
FOLLOW ME ON TWITTER: You can now follow me, Chief Marketeer, on Twitter at www.twitter.com/ChiefMarketeer. Or follow my books at www.twitter.com/50GrowthSecrets and www.twitter.com/MeMyselfandInc.
DID YOU ENJOY AND FIND VALUE IN TODAY'S INSIGHT? Feel free to forward to others and encourage them to sign up by going to www.memyselfandinc.com.
Yours in synergistic thinking,
Author, Strategist & Chief Marketeer
SLD Unlimited Marketing/PR, Inc.