Synergized Quote of the Week
"Action expresses priorities." - Mahatma Gandhi
Savvy Secret Tip of the Week
Commerce may slow down, but it never stops completely. This is the silver lining in this grey cloud called a recession. While many companies get stuck in a survival mode, growth companies get excited by how they can turn the current circumstance into a launching pad for even more success. They do this by knowing how to segment, target, focus and prioritize opportunities. Too many businesses get lost in the misguided notion that they must cast their net wider to catch new customers. Instead, look at how you can cast your net more specifically for higher return and retention. Could your business set itself apart by defining and serving a particular market, industry, cultural, mentality or lifestyle niche? Could you realize more income in your business by targeting profits and efficiencies? To learn more, read Secret #19, Segmenting & Targeting, in my book, 50 Marketing Secrets. To order the book, CLICK HERE!
VIDEO CAST GUEST SPEAKER TO EGADE MBA STUDENTS IN MONTERREY, MEXICO: I will be a guest speaker via a video cast from UNC-Charlotte on Wednesday evening, May 16th, to the EGADE MBA students taking a course on Entrepreneurship through the university's global program. I will discuss entrepreneurial insights based on my two books, Me, Myself & Inc. and 50 Marketing Secrets.
PRESENTING FROM eBUZZ to ePROFITS ON MAY 22ND IN LINCOLNTON: I am back in Lincolnton, NC, on Tuesday, May 22nd, 2 p.m. - 5 p.m. to present "From eBuzz to eProfits: Using the Power of the Internet to Grow Your Business" for the Lincolnton-Lincoln County Chamber of Commerce and the Gaston College Small Business Center. More details about the program will be posted soon. The program is being held in the Cochrane Science and Technology Building, Room 117. Cost is only $15. To register and learn more, CLICK HERE.
BOOK SIGNING TO BENEFIT SMALL BUSINESS CENTER RESOURCE LIBRARY: Immediately after the eBuzz presentation on the 22nd, I will be staying for a book signing from 5 p.m. until 6 p.m. at the Lincolnton Campus of Gaston College (511 South Aspen Street), in the Cochrane Science and Technology Building. A portion of proceeds from each item sold will be donated to the Gaston College Small Business Center Resource Library.
FEELING INCOMPLETE?: My May Me, Myself & Inc. column in Sophie Woman's Magazine may help you understand better why. Take the self-assessment quiz I share in my column to give yourself some insight. And for the men receiving this week's insight, this applies to you too. The self-assessment is not gender specific, so dare to take it yourself for some insight as well. CLICK HERE to view the magazine online and go to page 27. You can also pick up a free copy in the Lake Norman or Hickory area of North Carolina at numerous locations in grocery stores and retail centers.
FOLLOW ME ON TWITTER: You can now follow me, Chief Marketeer, on Twitter at www.twitter.com/ChiefMarketeer. Or follow my books at www.twitter.com/50GrowthSecrets and www.twitter.com/MeMyselfandInc.
DID YOU ENJOY AND FIND VALUE IN TODAY'S INSIGHT? Feel free to forward to others and encourage them to sign up by going to www.memyselfandinc.com.
Yours in synergistic thinking,
Author, Strategist & Chief Marketeer
SLD Unlimited Marketing/PR, Inc.