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April 30, 2012 -  Do you constantly feel as though you are playing catch-up? In your life? In your work? Is it forcing you in some instances to simply do what will get you by? Are things you really want to be doing getting put off as fires must be put out,  immediate obligations must be met, and frustration continues to mount? Nothing is more depleting and defeating than feeling like you will never see the light at the end of that ever-flowing funnel of to-do's. Have you considered that perhaps you are creating and enabling this "hamster on the spinning wheel " existence?

Take an MM&I Moment for an honest and reflective look at everything you currently have on your plate. Which responsibilities or tasks are you truly the best person to be doing? Which ones could be handed off to someone else? Which obligations did you passionately accept and which ones were imposed upon you and you couldn't say no? Which items on your list are urgent and necessary versus necessary but don't have to be done right this minute? Which things are you doing that really aren't necessary or urgent, and yet you continue to put them at the top of your list? Which items on your list have you put off, and yet could bring you some joy and re-energize you to complete other tasks? Which things are you putting off due to perceived stress that if handled, would bring such relief that you would get more done simply because you are no longer spending valuable time worrying about it? I could go on and on here, but you get the idea. Give yourself permission to do what really and honestly matters, and you will be amazed at how much you begin to get done, how you feel as though you are getting ahead of it all,  and how satisfying it is along the way.


Synergized Quote of the Week 

"The key is not to prioritize around your schedule, but schedule around your priorities." - Stephen R. Covey   


Savvy Secret Tip of the Week

How are you helping customers become more engaged by feeling not only connected with your business, but with one another as well? How are you relating to them in a way that reinforces there are others like them seeking the same solutions and resources? How are you introducing them to one another in a way where they can be a resource to one another? How are you celebrating with them by bringing them together to know one another and potentially expand their network as a result? Four out of five growth companies in our CRISP Study research made connecting customers with resources or each other a regular practice within their businesses. To learn more about the power of "Connecting Customers," read Secret #15 in in my book, 50 Marketing Secrets. To order the book, CLICK HERE!


A WEEK OF CELEBRATING GROWTH & INFLUENCE: It is a busy week ahead of inspiration and celebration. I look forward to attending the NAWBO-Charlotte Awards Gala event Tuesday evening, May 1st, to celebrate finalists and winners of the Woman Business Owner of the Year and Rising Star of the Year being held at the Charlotte City Club. Congratulations to Katie Tyler of Tyler 2 Construction for being honored with the Community Service award this year. I will be a guest of Jim Alexander of Zebra Restaurant, featured in Secret #2 in my book, 50 Marketing Secrets, at the Hood Hargett Breakfast Club  event at Carmel Country Club, Friday morning, May 4th. I am returning as a presenter to Mecklenburg Times 50 Most Influential Women awards gala on Friday evening, May 4th, being held at the Marriott Center City.


PRESENTING FROM eBUZZ to ePROFITS ON MAY 22ND IN LINCOLNTON: I am back in Lincolnton, NC, on Tuesday, May 22nd, 2 p.m. - 5 p.m. to present "From eBuzz to eProfits: Using the Power of the Internet to Grow Your Business" for the Lincolnton-Lincoln County Chamber of Commerce and the Gaston College Small Business Center. More details about the program will be posted soon. The program is being held in the Cochrane Science and Technology Building, Room 117. Cost is only $15 thanks to the grant monies support of the Small Business Center Network of North Carolina. To register and learn more, CLICK HERE.


BOOK SIGNING TO BENEFIT SMALL BUSINESS CENTER RESOURCE LIBRARY: Immediately after the eBuzz presentation on the 22nd, I will be staying for a book signing from 5 p.m. until 6 p.m. at the Lincolnton Campus of Gaston College (511 South Aspen Street), in the Cochrane Science and Technology Building. A portion of proceeds from each item sold will be donated to the Gaston College Small Business Center Resource Library.


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Yours in synergistic thinking,




Author, Strategist & Chief Marketeer

SLD Unlimited Marketing/PR, Inc.




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