Synergized Quote of the Week
"Oh the wild joys of living! The leaping from rock to rock ... the cool silver shock of the plunge in a pool's living waters." - Robert Browning
Savvy Secret Tip of the Week
How are you using electronic communications to reinforce your story to customers and prospects? How are you defining who receives these communications and what you are sharing? The key to successful eZines, eBlasts and eCommunications is relevancy, consistency, interactivity and authentic inclusion. Make sure that what you are sharing is truly of interest and value to those receiving. Also make sure that it is timed to be received at a frequency that is most appealing to your customers. While unexpected communications to your entire database to announce a special recognition or time-sensitive topic can be a strategic means of inciting an immediate call to action, make sure your eCommunications is part of an overall plan of ongoing delivery so those receiving look forward to receiving versus wondering when the next one will be received. Make sure you are leveraging the Internet in your communications with links to your website or resources that further reinforce your value or the points you are trying to make. Most important of all is make sure you are not sending to contacts that have not been authentically qualified as interested in receiving your communications. Cold contact emailing is not only frowned upon, but could get your email or IP address blacklisted on entire email server systems. Want to know how to leverage the Internet more effectively in your business? Then check out Secrets #26 through #30 in my book, 50 Marketing Secrets, which focus on effectively leveraging your lnternet Presence. To order the book, CLICK HERE!
MAKE A WISH COME TRUE! As announced last week, for the entire month of February, GreenCastle Publishing will donate $5 per book purchase to the Make A Wish Foundation in partnership with Send Out Cards (mentioned in Secret #18, The Personal Touch). If you buy both the Me, Myself & Inc. and 50 Marketing Secrets books, $10 will be donated. Help make wishes come true for terminally ill children by placing your order today! To order, CLICK HERE! And chances are, reading the insights and how-to's in the books will help YOU make your wishes come true too!
SPEAKING AT THE ENTERPRISING WOMEN GLOBAL CONFERENCE IN FLORIDA: I will be speaking on two difference topic areas at the annual Enterprising Women Awards Conference being held March 12 -13 in Boca Raton and Fort Lauderdale, FL. The panels take place on Monday, March 12th. In the morning, I will be among four panelists sharing insights at the Office Depot headquarters on "Branding." In the late afternoon, I will be co-presenting on "So, You Want to Write a Book" at the Ritz Carlton in Ft. Lauderdale. The Enterprising Women conference and awards program now spans the globe in recognizing women and their enterprises experiencing impressive growth and achievement. In addition to winner from the United States and Canada, winners are being recognized with businesses based in India, China, South Africa, Scotland, Ireland, Switzerland, and the United Kingdom.
JOIN ME AT THE WOMEN WITH KNOW HOW IMPACT CONFERENCE IN CHARLOTTE: I will be a featured speaker at the WWKH Impact Conference taking place at the Duke Mansion on March 20th. My presentation entitled "Dream Wide Awake" will help you shift from day dreaming to dream doing by helping you identify and overcome the fearful or wishful thinking mindsets that could be holding you back. I will also be signing books all day at the conference with $3 of each book sale going to the WWKH Foundation. For more information or to register, CLICK HERE!
FOLLOW ME ON TWITTER: You can now follow me, Chief Marketeer, on Twitter at www.twitter.com/ChiefMarketeer. Or follow my books at www.twitter.com/50GrowthSecrets and www.twitter.com/MeMyselfandInc.
DID YOU ENJOY AND FIND VALUE IN TODAY'S INSIGHT? Feel free to forward to others and encourage them to sign up by going to www.memyselfandinc.com.
Yours in synergistic thinking,
Author, Strategist & Chief Marketeer
SLD Unlimited Marketing/PR, Inc.