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January 23, 2012 - Is a current commitment you have made weighing heavy on you right now?  Are you feeling the weight of its obligation more than the call to its purpose and meaning? Is it no longer something that excites you or inspires you and yet you don't want to let others down?  If a commitment or obligation feels more like a burden than a blessing, then understanding why it feels this way is the first step to dealing with it in order to move on.


Take an MM&I Moment to list why the commitment feels burdensome or ungratifying. Did it evolve into something more than you originally thought it would entail? Are you feeling unappreciated for what you have done so far and so it has lost its luster? The bottom line is that if you feel burdened, it is because you are allowing yourself to feel this way. You need to take charge and leadership of your situation. Who do you know who still believes this commitment has value and merit? Could they be someone who would share in the responsibility or entirely hand off the commitment to? How can you renegotiate the commitment to be more appealing to you? What is one thing that could be done to make the obligation rewarding again? Taking action in some way will help you shift from thinking that weighs you down to thinking that lifts you up - transforming frustration into newfound freedom.

 

Synergized Quote of the Week

"Whether a man is burdened by power or enjoys power; whether he is trapped by responsibility or made free by it; whether he is moved by other people and outer forces or moves them - this is the essence of leadership." - Theodore H. White

 

Savvy Secret Tip of the Week

Do you only market when you feel that you need to because of the effort it takes? When business is flowing in, does marketing go on the back burner? Chances are that this stop-and-start approach to marketing now has you scrambling to get more business flowing in your door. Companies that grow regardless of a recession know that making marketing activity a part of their daily operations keeps business flowing and becomes effortless. The key is in turning as many of your activities into systems and processes, making it easy to respond, implement, progress and deliver by everyone in your company.  Learn more about how to do this in Secret #12, Systemized Marketing, in 50 Marketing Secrets of Growth Companies in Down Economic Times. Get the book today! To order, CLICK HERE!

 

IS YOUR BRANDING CREATING PREFERENCE, & NOT JUST DISTINCTION: Are you only scratching the surface when it comes to branding your business? Do you know the four aspects of branding and are you effectively using them in your business strategy? Are you also leveraging the power of the operational side of branding? If you aren't sure or answered "no" to any of these questions, then read my just published article in Enterprising Women Magazine. If you subscribe, CLICK HERE and go to page 49. If you are not a subscriber, CLICK HERE.

 

A COVER STORY IN WOMEN WITH KNOW HOW MAGAZINE: Check out the cover story on my approach and philosophies in business in this month's edition of Women With Know How in a Q&A with Publisher/Editor, Mimi Zelman. CLICK HERE to access the story that begins on page 30. Also, mark your calendars for March 20 at the Duke Mansion for Women With Know How's Impact Conference. I will be a featured speaker inspiring attendees with how to "Dream Wide Awake." Stay tuned for more information about this upcoming event.

 

CHECK OUT CHIEF MARKETEER BLOG / FOLLOW ME ON TWITTER: I am excited to announce the debut of the Chief Marketeer blog (www.chiefmarketeer.com). In addition, you can now follow me, Chief Marketeer, on Twitter at www.twitter.com/ChiefMarketeer. The blog and twitter will be kicking into high gear after the first of the year.

 

 

 

DID YOU ENJOY AND FIND VALUE IN TODAY'S INSIGHT? Feel free to forward to others and encourage them to sign up by going to www.memyselfandinc.com.

 

Yours in synergistic thinking,

 

Sherre'

 

Author, Strategist & Chief Marketeer

SLD Unlimited Marketing/PR, Inc.

www.sldunlimited.com

www.50marketingsecrets.com

www.memyselfandinc.com

www.chiefmarketeer.com

 

 

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