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June 13, 2011 - How do you spend your weekends? Are Saturday and Sunday used for replenishment and fulfillment OR are your weekends filled with endless to-do's, honey-do's, and must-do's instead of want-to's and can't-wait-to-do's? Is Saturday morning spent catching up on household duties, bills, and a long list of shoulds? Are you more focused on getting caught up that spending time catching up with loved ones or friends? Does the idea of having any weekend time to yourself seem almost laughable? Chances are if you are not allowing the weekends for some level of enjoyment and relaxation, then you are also feeling a bit cheated when Monday rolls around and you are back to work.


Take an MM&I Moment to change the way you view weekends starting with one simple promise. Make it a point that each and every weekend from this day forward, you will do something fun and/or relaxing and put it into your calendar. Whether it is an hour, an afternoon or evening  for yourself or with friends or family, make it a priority and then make it something to look forward to each weekend.  I have always referred to Wednesdays as "jump day" versus "hump day." Why? Because while the idea of "hump day" is focused on getting through the week, my idea of "jump day" is kicking it up a notch midweek and then looking forward to the weekend by getting a jump on my plans for the weekend, confirming the fun and enjoyment amidst the to-do's .  Give yourself permission to enjoy your weekends and then make it a part of your schedule like everything else. What you will find is that all those to-do's will still get done and the "shoulds" might not be as important as you thought.


Synergized Quote of the Week

"There is not enough time to do all the nothing we want to do. Weekends don't count unless you spend them doing something totally pointless." - Bill Watterson


Savvy Secret Tip of the Week

Are you basing your marketing offerings on what your customers really want? Take a step back and make sure that you are first completely confident that your offerings are indeed what your ideal customers and existing customers want. Then take a step back and look at what your competitors are not doing to reach these ideal customers instead of what they are doing. Distinguishing your company is also about being where others are not as well as having a message and offerings that set you apart.


SAVVY BUSINESS OWNER PROFIT SIZING - PART I: Check out the first in my three-part series on profit sizing in June's Savvy Business Owner column. CLICK HERE to access "Is there hidden cash flow in your business? - Part I: Profit Size Offerings"

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Yours in synergistic thinking, 


Author, Strategist & Chief Marketeer
SLD Unlimited Marketing/PR, Inc. 
T 704.483.2941















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