"Knowing is not enough; we must apply. Being is not enough; we must do." - Leonardo da Vinci

Savvy Secret Tip of the Week

Have you considered how your personal style and the way you publicly present yourself reflects on you professionally and on your business? This is an element of physical branding that is often not considered as comprehensively and strategically as it should be. How you brand yourself personally reinforces and enhances who you are professionally as well as what you are bringing to the marketplace. How are you setting yourself apart and making your presence memorable with relevance when you are in the company of others? The key word is relevance. If you are just trying to stand out without strategy and thought behind it, it will actually confuse instead of confirm. So give some real thought to how you and others associated with your company present themselves in the marketplace. Then embark on defining what it should look and feel like to others each and every time they encounter you or anyone else in your business.

STOP THE "BALANCING" ACT!:  That is the title of my May column, Me, Myself & Inc.,  in Sophie Woman's Magazine. Anyone who knows me knows that I have the audacity to confirm that Work/Life Balance doesn't work. In this column,  I share more about why it doesn't and why shifting to Work/Life Synergy is a more effective and rewarding mindset and approach. CLICK HERE to read the article on page 21 online.

ME, MYSELF & INC. ENLIGHTENS TECHNOLÓGICO DE MONTERREY MBA STUDENTS: The MBA students in the Entrepreneurship class at the Technológico de Monterrey's EGADE Business School were introduced to Work/Life Synergy concept which contributed to the success of entrepreneurs who have thriving businesses and thriving lives in my book, Me, Myself & Inc.  To stimulate thinking and class discussion, students were given the Work/Life Synergy Quik Quiz™, supplemented by the Me, Myself & Inc. Quik Quiz™. The program is coordinated through the Global Business Program in the Belk College of Business at UNC-Charlotte. For more information about the Global Business Program and its partnership with Technológico de Monterrey , CLICK HERE.  To download the quizzes, go to www.memyselfandinc.com to learn how well you are synergizing!

50 MARKETING SECRETS NAMED A "GOOD READ": 50 Marketing Secrets continues to get rave reviews, including recently being a pick on goodreads.com. The reviewer stated, "Great ideas ... best part is the real life examples of a wide variety of companies that have succeeded in recent economic crisis and how they did it." To get your copy, BUY it today by CLICKING HERE.