April 11, 2011 - Do you have many choices and directions you could go, and not sure which ones are the best ones? Are you feeling overwhelmed and afraid of making the wrong choice? When you are hit with many options and directions that you can go, don't feel overwhelmed. Feel blessed. It is only overwhelming if you don't have a means of effectively analyzing them. You simply need to analyze based on what will be the most beneficial for you and what you are ultimately trying to achieve. There are three key things you need to look at to make the best choices. They are your goals, your purpose and your values.
Take an MM&I Moment to list all the choices and directions you can go. Make three columns headed with the words Goals, Purpose, and Values. With each choice or direction, note what goal it will help you achieve in the Goals column. Note how it will help you fulfill your purpose in the Purpose column. And note how it feeds and supports your values and what you believe is important to living or working in the Values column. What you will find is by doing this, certain choices and directions will jump out at you and others will fade in importance because they are not as strong in all three areas. Then you can confidently proceed with those that fuel your goals, fulfill your purpose and honor your values.
Synergized Quote of the Week
"If you can control the process of choosing, you can find the freedom that comes from being in charge of yourself." - Robert F. Bennett
Savvy Secret Tip of the Week
Is your marketing effort focused on reaching your market or impressing your competition? If you are placing your marketing dollars only wherever your competition appears, you are more focused on impressing and showing them you are a competitor than reaching your market to inspire them to do business with you over your competitors. Growth companies focus on what competitors are NOT doing. Chances are there are a multitude of ways you can reach your market that your competitors are not considering because they are making decisions on the surface level, like most businesses do ... OR they are doing what everyone else has been doing because if everyone else is doing it, it must be right. Wrong! Don't get caught in the pack. Get smart in being the only competitor speaking to your ideal market where it matters to them the most.
"LOW COST, NO COST MARKETING" ON APRIL 13TH IN SALISBURY: I will be the guest instructor for the class, "Low Cost, No Cost Marketing" being offered through the Rowan Cabarrus Community College Small Business Center to be held on April 13th from 9 a.m. - 11 a.m. in downtown Salisbury's Plaza Building. For more information or to register, contact Barbara Hall at 704.216.3534 or email@example.com. You can also register online by CLICKING HERE.
"LOVING WORK, LIVING LIFE" ON APRIL 19TH: I have the pleasure of addressing the NC Dietetic Association Annual Meeting & Expo in Winston-Salem as the luncheon keynote speaker on April 19th. I look forward to helping its members and attendees shift from the frustrating, guilt-ridden pursuit of work/life balance to the energizing and empowering realization that comes from work/life synergy. The Expo is taking place at the Twin City Quarters Embassy Suites.