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March 7, 2011 - Do you feel like you are confidently moving forward? Or are you frustrated by a continuous feeling of one step forward and then two steps back? If you feel as though each step of progress is met with twice the number of challenges, then you are allowing these challenges to consume your focus instead allowing the triumph of progress to propel you forward.


Take an MM&I Moment to list all the steps forward you have realized. Don't allow yourself during this time to pause and reflect on any of the challenges. Now take a look at the list of progress. Can you see a pattern of achievement that you can continue to replicate? Can you see a common thread that you can build a foundation for more progress? Allow your ability to focus on what you did right be the catalyst for overcoming what went wrong. 


Synergized Quote of the Week

 "Challenges are what make life interesting. Overcoming them is what makes life meaningful." - Joshua J. Marine


Savvy Secret Tip of the Week

A sales force without marketing behind it is a not a force. It is a farce. Sales cannot effectively happen and be sustainable without a solid marketing strategy and implementation effort. If you are a business owner expecting your sales force to bring in sales without any marketing for them to leverage and build upon, you are setting your company up for failure. Sales is not marketing.  Sales is a strategic component of good marketing. High growth companies understand that their sales forces are only as effective as the strategy put in place to attract and engage the marketplace.


MODERATOR FOR FAST-GROWTH PANEL IN BOCA ROTAN MARCH 11: I am heading to the Boca Rotan Resort for the Enterprising Women of the Year Awards Event & Conference March 9 -11. I will be moderating a panel of fast-growth businesses as we share the secrets and challenges to growing a business in these times. A special thanks to sponsor MarketSource, which will be presenting a case study presentation of Mega-Growth Strategies immediately following my panel discussion featuring mega-growth expert, John Canington. CONGRATULATIONS to Fabi Preslar of SPARK Publications for being named among the 2011 50 Enterprising Women of the Year. Fabi was featured in both of my books so it is no surprise. I look forward to recognizing her at the gala event while in Boca Rotan! Way to go Fabi!

ME, MYSELF & INC. HITS ADVANCED ENTREPRENEUR CLASS AT UNC-CHARLOTTE: The Advanced Entrepreneur class at UNC-Charlotte was assigned exercises from Chapter Eight in Me, Myself & Inc.  The chapter entitled "From Conflict to Purpose" focuses on the importance of having and embracing your values and defining an ultimate purpose in building a better business. I simply love that universities across the country are now recognizing entrepreneurship as a curriculum-worthy and degree-worthy subject matter. UNC-Charlotte Belk School of Business offers a Certificate in Business Entrepreneurship - joining other universities in helping our future leaders also know what it takes in the real world to build a business and not just a career. To learn more about the Certificate of Entrepreneurship program, CLICK HERE.

INTERVIEW WITH BUSINESS AUTHOR'S SHOW: I recently completed a pre-recorded interview discussing 50 Marketing Secrets with Danielle Hampson, host of the Business Author's Radio Show, which is expected to air the 14th or 15th of this month. Stay tuned for the link and date to listen in next week. I will also be doing a remote TV interview with Hampson in April to continue our discussion begun on the radio show. For more information about the Business Author's Show, CLICK HERE.

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Yours in synergistic thinking, 


Author, Strategist & Chief Marketeer
SLD Unlimited Marketing/PR, Inc. 
T 704.483.2941

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