February 14, 2011 - How are you allowing yourself to know what it will be like once you have realized your dream life or business in its richest, most satisfying sense? Are you putting all of your senses into action to help reinforce that your goals are tangible and reachable? What does success taste like to you? What does success feel like to you? How does success smell to you? How does success sound to you? How do you see your home, business, family that is the same and different than now?

Take an MM&I Moment this Valentine's Day to ignite your senses into action for inspiration and reinforcement of what you hope to achieve. List how success smells, feels, tastes, sounds, and looks to you.  Then surround yourself with these senses. Purchase scents that depict the smells you hope to enjoy in your success. Experience ways you can feel now what it will be like when you have reached your goals. Treat yourself to the flavors you savor. Play music or inspirational tapes to motivate you. Collect and capture images or objects of what success looks like to you and place them where you will see them on a regular basis.  How you are living your dreams right now even in the smallest, simplest of ways breathes life into taking action on a regular basis. And it quickly seems so real and so possible that before you know it ... it is and all that you love, enjoy and hoped for is a reality each and every day.

Synergized Quote of the Week

"The first step is to believe that it's possible. Once you get a taste of success, you start to believe in it a little more." - Jarome Iginla

Savvy Secret Tip of the Week

Earning a customer's confidence to the point they would continue to buy more and refer to others is always the goal. You cannot expect a referral simply because a transaction took place. The reality is that a customer is 30 times more likely to share a bad experience and only 3 times likely to share a WOW experience. So set your sights first on WOWing them, and then the referrals will flow without doing anything else but serving them unlike anyone else in your market space.

ME, MYSELF & INC. SHOWCASED AT PIEDMONT CLUB IN WINSTON SALEM ON THE 17TH: I will be among the authors showcased at the Piedmont Club Women's Forum in downtown Winston-Salem, NC, from 6 p.m. - 8 p.m. this Thursday, February 17th.  The focus of the books and authors featured is inspiration and motivation, so I will be sharing the mind-shifting synergy of my first book, Me, Myself & Inc. For more information or to register to attend, CLICK HERE.

LEARN SOME OF THE SECRETS IN PERSON, FEB 23RD OR MARCH 1ST:  My book, 50 Marketing Secrets, is dedicated to the Small Business Centers of North Carolina because of the many participants who inspired me to do the CRISP Study ultimately resulting in the CRISP Principle: Power of Five approach to marketing introduced in the book. I am thrilled to be teaching upcoming classes at two SBCs, among the few this year due to my schedule. I will be in Waynesville February 23rd to teach "From Store Hopper to Store Shopper" from 8 - 10 a.m. to the Downtown Association in conjunction with Haywood Community College's SBC. Then on March 1st, I will be in Salisbury for Rowan Cabarrus Small Business Center at 6:30 - 8:30 p.m. for a course entitled "Attention Grabbers, Customer Keepers." For information on the Waynesville Downtown Association program, contact Buffy Phillips at 828.456.3517.  For more details on the Rowan Cabarrus SBC class series, CLICK HERE.