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Peace on earth good will toward clerks!
I was buying beer a couple days ago...yes, just like you, I go to one of my great local retailers and buy beer. Shocking, but true. I like to support all my friends and fellow brewers in the business.
Besides it's the holidays and that means a visit from Uncle Jake, who'll only drink Buckhorn, which is a lot like beer only different.
I digress. I am standing in line with my great selection of craft beers, and the guy in line in front of me is being a jerk. "What do you mean you are out of Grey Goose? What kind of place is this? Maybe you have some in back and you're just too lazy to go look?"
My first thought was to put down my beer and pound his head on the counter, but the better part of my nature interceded. The ridiculous thing was that the guy was wearing a Santa hat! Ugh! What would Santa say?
Sadly, the holidays can be stressful. It often means going places you would rather not, seeing people you don't like, and buying stuff you don't want (stole that from Twain). It's all very annoying, but it isn't the clerks' fault! They didn't invite Aunt Mary, who always smells like kitty litter and burnt toast. They didn't invent the toy you can't find, which will be likely broken and discarded by 10:17am Christmas morning.
Show them some respect. They work long hours for small wages, skip breaks, and put up with wave after wave of disillusioned shoppers all looking to spend their way to happiness.
Just take a deep breath and relax. Ask them how their holiday is going and really care. Tell them you appreciate the job they're doing and wish them a Merry Christmas and mean it. That's not so hard, is it?
Don't worry, the end is in sight. Soon Christmas 2011 will be over and we can all put our feet up and have a beer. It's like Uncle Jake always says, "Maybe Christmas doesn't come from a store, maybe...just perhaps...Christmas means a little bit more." I suspect he stole that from somewhere. He is a convicted plagiarist and a proud drinker of Buckhorn.
No matter which side of the counter you're on this holiday season, everyone here at Tallgrass Brewing Company wishes you
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Uncle Jake on left with fellow plagiarists
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a Merry Christmas and Happy New Year!
Jeff Gill
Founder/Brewer/Drinker
Tallgrass Brewing Company
PS: Almost forgot, buy lots of Tallgrass beer for the holidays!
Email Jeff