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Entrepreneurship Terms of the Week

Due Diligence:
The inquiry process of obtaining sufficient and accurate disclosure of all material documents and other information which may influence the outcome of the transaction.

Driven to Distraction
Despite Risks, Internet Creeps Onto Car Dashboards
 NYtimes

LAS VEGAS - To the dismay of safety advocates already worried about driver distraction, automakers and high-tech companies have found a new place to put sophisticated Internet-connected computers: the front seat.
Technology giants like Intel and Google are turning their attention from the desktop to the dashboard, hoping to bring the power of the PC to the car.
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Some Inspiration to Make 2010 a Success

NYtimes
We have never bee
n big on those inspirational posters that uninspiring managers put up on the office walls. You know the ones. They show a picture of a kitten desperately grasping a tree branch with a caption like, "Hang in there, baby," or a lone eagle flying above the countryside, with the words "Dare to soar."Still, we can all use a bit of inspiration now and then.
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Guy Kawasaki- Make meaning, not money.
"As venture capitalists," Kawasaki said, "we deal with many companies, and often they come in [saying what] they think we want to hear: that they want to make money. It's been my observation that most companies founded on this concept of making money pretty much fail. They attract the wrong kind of co-founders and early employees." Rather, he says, entrepreneurs should focus on making their product or service mean something beyond the sum of its components -- and the money may very well follow. He noted how Nike made its aerobic sneakers for women into more than just "two pieces of cotton, leather and rubber, manufactured under somewhat suspect conditions in the Far East." With smart advertising about how women traditionally have been measured and judged, Nike "turned $2.50 of raw materials into something that stands for efficacy and power and liberation. They are making meaning with shoes. Great companies make meaning." Certainly, Apple has done that with the Mac, iPhone and other devices.


Entrepreneurship Quote of the week

The magic formula that successful businesses have discovered is to treat customers like guests and employees like people. -Tom Peters
 

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Anderson's Business Briefs
Book Recommendations

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
by Guy Kawasaki by Portfolio Hardcover
Hardcover ~ Release Date: 2004-09-09
List Price: $26.95
Our Price: $15.99
Buy Now



Sincerely,
 
Richard Anderson, Editor
Anderson's Business Briefs
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