Driven to Distraction
Despite Risks, Internet
Creeps Onto Car Dashboards
NYtimes
LAS VEGAS
- To the dismay of safety advocates already worried about driver distraction,
automakers and high-tech companies have found a new place to put sophisticated
Internet-connected computers: the front seat.
Technology giants like Intel and Google
are turning their attention from the desktop to the dashboard, hoping to bring
the power of the PC to the car.
READ FULL STORY
Some Inspiration to Make 2010 a Success
NYtimes
We have never been big on those
inspirational posters that uninspiring managers put up on the office walls. You
know the ones. They show a picture of a kitten desperately grasping a tree
branch with a caption like, "Hang in there, baby," or a lone eagle flying above
the countryside, with the words "Dare to soar."Still, we can all use a bit of
inspiration now and then. READ FULL STORY
Guy Kawasaki-
Make meaning, not money.
"As venture capitalists," Kawasaki
said, "we deal with many companies, and often they come in [saying what]
they think we want to hear: that they want to make money. It's been my
observation that most companies founded on this concept of making money pretty
much fail. They attract the wrong kind of co-founders and early
employees." Rather, he says, entrepreneurs should focus on making their
product or service mean something beyond the sum of its components -- and the
money may very well follow. He noted how Nike made its aerobic sneakers for
women into more than just "two pieces of cotton, leather and rubber,
manufactured under somewhat suspect conditions in the Far East."
With smart advertising about how women traditionally have been measured and
judged, Nike "turned $2.50 of raw materials into something that stands for
efficacy and power and liberation. They are making meaning with shoes. Great
companies make meaning." Certainly, Apple has done that with the Mac,
iPhone and other devices.
Entrepreneurship Quote of the week
The magic formula that successful businesses have discovered
is to treat customers like guests and employees like people. -Tom Peters
Share your thoughts on our blog.
|