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September 2012



Please note the important reminder below about club registration. We want your club to succeed in 2013!


Swimming for Life.
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Club and Coach Services
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Need help getting your club up and running?
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Club and Coach Services Director: Bill Brenner


Northwest, AZ, NM, South Central, Dixie: 

Susan Ingraham.

Midwest, East: 
Mel Goldstein
Free marketing materials are available for USMS programs. Caps, stickers, brochures, etc. 

Small club? Just starting out? Don't have an advertising budget? We have created free templates that you can use to promote your program, your swim meets and your open water events.

Questions From Coaches
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Bill Brenner, Club and Coach Services Director
Collecting dues
Bill Brenner
Questions about growing your club, managing club business, or becoming a better coach? Club and Coach Services Director Bill Brenner has answers.

My program is growing. I enjoy the additional time I spend on the deck coaching but collecting payments from my swimmers has never been fun or easy. Any suggestions?

A: Consider using a third party club management company for billing and fee collection, such as Club Assistant. Many coaches resist adding additional costs to their business. However, there is a value to being able to spend more time doing the things you enjoy. With an increase in your productivity, you can spend more time coaching, which benefits you and your members.

The billing of your members can be customized based on your criteria. I recommend billing in advance either monthly, quarterly, semiannually or yearly. If a member has prepaid the program fee, they are more likely to stay with the program or return to the program after an illness, injury or an extended vacation. Discounts may be offered for specific groups like families, seniors and juniors. I'm especially fond of the family discount. When one or more other family member is participating in our sport, the greater the chance all will continue to participate. 
Congrats to Our Heroes: Our Coaches
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USMS coaches honored at annual USAS Convention
Stu Kahn USMS Coaches are the backbone of U.S. Masters Swimming. Every year deserving coaches are honored at the United States Aquatic Sports Convention.

Stuart Kahn, pictured, received USMS's highest coaching honor, the Speedo USMS Coach of the Year award. He coaches the country's largest Masters club, Davis Aquatic Masters, with his wife Mary.

His experience spans more than three decades. Kahn currently serves as the vice-chair of the USMS Coaches Committee, technical liaison to USMS publications, as well as an instructor trainer in the USMS coach certification program and a coach at the High Performance Camp.

The Kerry O'Brien Coaches Award is named to honor Coach Kerry O'Brien of Walnut Creek Masters, who embodies the passion, dedication, and heart that these coaches bring to the pool deck. The 2012 recipients are Valeriy Boreyko (University of San Francisco Masters), Tim Edmonds (Stanford Masters), Gary Henderson (Villages Aquatics), Mark Kurtz (Virginia Masters), Kurt Olson (Modesto Aquatic Club), Laura Schuster (Mountain View Masters), and Leslie Scott (Greenville Splash Masters Club).    

Congratulations and many thanks to all these amazing coaches. 

The Three R's of Efficient Distance Freestyle
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Coach Cokie Lepinski, Head Coach Swymnut Masters
Reach, Rotation, Relaxation
Cokie Lepinski

We've all heard about the three R's for academics: reading, (w)riting, and (a)rithmetic, and we have long been told they are the fundamentals of a good education. Similarly, we have three R's in freestyle swimming that are the fundamentals of good swimming.


Some coaches have defined the three R's as Range, Rhythm and Relaxation. We take a slightly different approach but are essentially talking about the same things. Some things are a matter of style and some things are specific to the distance you want to swim. The analogy is one we can borrow from track and field. The way a sprinter runs the 100-meter dash is way different than the stride and technique used by someone running the Boston Marathon. Same sport but different technique. If you are a triathlete or fitness swimmer and looking to go the distance, here are some general tips to help you get the most out of each stroke. Read more... 

What's Next for USMS?
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New video from USMS
In 1968 Dr. Ransom Arthur published "Swimming and Cardiovascular fitness in the older age group." Dr. Arthur was obsessed with the belief that adults should swim for fun, fitness and fellowship. Decades later nearly 60,000 USMS members follow his dream.
What's next for U.S. Masters Swimming
What's next for U.S. Masters Swimming

Club Registration Reminder
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2013 club registration begins October 1
USMS Logo 100X100 Every club contact will receive an emailed renewal link the first week of October that will allow the club to renew its membership online with a credit card. Online registration is strongly encouraged.

It is important to have your club registered before November 1. On that date, individual members can begin registering or renewing with USMS for the 2013 membership year. If your club is not registered it will not appear in the pull-down lists and your members will not be able to register with you.

If your club cannot renew online, please contact your local registrar.  You can find your registrar here.  
What Rule is THAT?!
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Kathy Casey, USMS Rules Chair
10 easy ways to LOSE a record
Cathy Kasey








  1. Compete in a short pool or a pool that hasn't been measured, including pools with bulkheads that need to be measured before each meet and after each session (many people don't realize that a 50-meter course may have bulkheads at each end of the course).  
  2. Measure the pool with a fiberglass tape.  
  3. Enter an event named "Open" or "Choice".  
  4. Expect a world record from a recognized meet (not allowed).  
  5. Forget to request your split times if a split time is a record.  
  6. Leave a recognized meet without a record application form signed by the referee and the timing tape or card for the USMS-record-breaking swim.  
  7. Compete in a meet that has no timers behind the blocks (unless the secondary timing system is a fully integrated, overhead video camera system).  
  8. Compete in a meet where the primary timing system is two semiautomatic buttons or two watches (three semi-automatic buttons or three watches are required for USMS records).  
  9. Combine timing systems (e.g., 2 semiautomatic buttons and one watch) to get 3 times.  
  10. Forget to send a copy of your birth certificate or passport to the USMS records administrator.

For any questions about rules contact Kathy Casey, USMS Rules Chair   

Certification Opportunities
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Become a certified USMS coach
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The USMS Coaches Committee and Club and Coach Services have developed new curricula for Level 1 and Level 2 USMS Masters Coach Certification. The new courses are taught in classroom settings throughout the country. Participants receive a "Certificate of Participation" once they finish the class. If participants wish to become certified, they must join ASCA and deliver to ASCA the completed tests from the coursework and the application for USMS/ASCA Masters Coach Certification. ASCA will grade the tests, process the applications and deliver the certificates.   


Level I & II

Sept. 29 Mountain View, Calif. Register now  

Sept. 30 Davis, Calif. Register now  

Oct. 13 Cranford, N.J. Register now

Nov. 3 Nashville, Tenn. Register now

Nov. 17 Portland, Or. Register now 

Feb. 10, 2013 Mission Viejo, Calif.  

April 7, 2013 Grinnell, Iowa   


Level III (Level II a prerequisite)     

Nov. 4 Nashville, Tenn. Register now   



(Contact Bill Brenner for more information)

Masters Coaching Opportunities
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Looking for a coach? Looking for a team?
Coaching on Deck
USMS maintains a discussion forum on to match up coaches and teams. The Coaching Forum has several current threads posted; check back for frequently for updates. And remember, if you are hired in a position or you hire a coach, please update your posting to save time for others who follow you to this helpful forum.
Please Support USMS Partners!
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       SPEEDO NEW 5_11    Nike New 5_27Mythra   
       Marriott Logo     Kiefer Stacked      Kastaway Swimwear         
       Hammer Nutrition    2010 Finis Logo Black     Endless Pools  
      Colorado Time Systems    blueseventy     Aquasphere
      Agon Swim       All American Swim Supply    Active Network

Affinity Partners
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           Exercise medicine          Chammyz

Media Partners
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Bearcat Masters   Swimming World   

About Us
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About U.S. Masters Swimming
U.S. Masters SwimmingU.S. Masters Swimming, founded in 1970, is a membership-operated national governing body that promotes health, wellness, fitness and competition for adults through swimming. It does so by partnering with more than 1,500 adult swim programs across the country; promoting information via the bimonthly member magazine, SWIMMER, monthly e-newsletters, STREAMLINES, and website,; and by sanctioning and promoting pool, open water and virtual events and competitions. More than 55,000 adults are registered members of U.S. Masters Swimming. 

About STREAMLINES for Coaches
Coach talking U.S. Masters Swimming encourages all U.S. Masters Swimming coaches to subscribe to STREAMLINES for Coaches. However if you would rather not receive this update, please do not click the unsubscribe button, as that will remove you from all other USMS National Office mailings. Rather, please click on the "Update Profile/Email Address" link at the bottom of this email. Here you can select to discontinue your STREAMLINES for Coaches service or sign up for the monthly members' newsletter, STREAMLINES, and/or STREAMLINES for Volunteers, a bimonthly publication.