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September 2010


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Club and Coach Services
Help Button Northwest - Lisa Dahl
Dixie & Texas - Susan Ingraham
Midwest & East - Mel Goldstein
California - Kerry O'Brien

Marketing materials are available for USMS programs.
USMS Club and Coach Services Welcomes O'Brien
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Kerry O'Brien Joins USMS Club and Coach Services
Kerry O'BrienWe are pleased to announce that Kerry O'Brien has joined the USMS Club and Coach Services Team. O'Brien is the long time coach of Walnut Creek Masters. Under his guidance the club has grown to over 400 members and was recognized as the USMS Club of the Year in 2007. Additionally O'Brien was honored with the 1987 Speedo/USMS Coach of the Year Award and has an annual coaching award named after him. We are fortunate to have him join Mel Goldstein, Lisa Dahl and Susan Ingraham to mentor our coaches and help our clubs grow.

Kerry is primarily responsible for the clubs in the Pacific, Southern Pacific and San Diego Imperial LMSC's. He can be contacted at (925) 934-5657 and by email.

Patten Receives Coach of the Year Honor
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SPEEDO USMS Coach of the Year Award
Bobby PattonAt the 2010 USAS Convention, Bobby Patten of Dallas Aquatic Masters was awarded the prestigious Speedo/USMS Coach of the Year award. Since 1986, the award has been presented at Convention to a coach who demonstrates excellence in five areas: club and individual accomplishments, publications, contributions to U.S. Masters Swimming and the LMSC, letters of support and long-term contributions to Masters swimming. Congratulations Coach Patten!
Strength Training for Competitive Masters Swimmers
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Craig Keller
Background On TRUE Strength Training
Craig KellerThe increased popularity of "lifting weights" (for whatever reason or application) has led to tremendous confusion as to how to train. While muscle magazines, and the body building subculture, have existed for years, it has not been until recent decades that "sport specific training" and "performance enhancement training" has become the effective art it is today.

In the modern era it is commonly accepted that resistance training and developing functional strength is essential for competing effectively in nearly all sports. Several sports have been completely transformed by strength training, including track and field, football and baseball. It's not a coincidence that the era of the common sub :10 second 100 meter dash, 325 pound lineman and 50 home run seasons have all been accomplished by the increasing sophistication of resistance and strength training methodologies. [Read more]
ASCA & USMS Coach Certification
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Coaching Starts with Education
ASCAThe first U.S. Masters Swimming/ASCA Certification Level I and II program was a collaboration between the U.S. Masters Swimming Coaches Committee and Club Development and Coach Services Team. It took place at the ASCA World Clinic in Indianapolis on August 30-31.

Twenty-seven Coaches from 18 LMSCs, representing approximately 5000 USMS members, were in attendance. The coaches were diverse in experience ranging from coaches who were interested in starting a Masters swim program to those who have been coaching for over 20 years. Some coaches were affiliated with USA Swimming clubs, YMCAs, and triathlon clubs The 10-hour certification program provided information on coaching philosophy, basic business practices, special populations, risk management, open water, working with triathletes, writing workouts, dryland exercises and introduction to all four strokes. 
          ASCA Masters Certification
Coaching Opportunities
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Looking for a Coach? Looking for a Team?
Coaching from Deck
USMS maintains a discussion forum on to match up coaches and teams. The Coaching Forum has several current threads posted; check back for frequently for updates. And remember, if you are hired in a position or you hire a coach, please update your posting to save time for others who follow you to this helpful forum.
Please Support USMS Partners!
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Ultra Swim      TYR
Speedo      Nike Swim     Kiefer Swim Shop

 Kastaway Swimwear     Hammer Nutrition     2010 Finis Logo Black

    All American Swim Supply   Endless Pools     Colorado Time Systems      
        Bullfrog      blueseventy        Barracuda 
Agon Swim          All American Swim Supply

Affinity Partners
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Liberty Mutual         ISHOF

               Exercise medicine         All American Swim  Supply

                  Chammyz     Bank of America

Media Partners
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      Bearcat Masters   Bearcat Masters   Swimming World   

About Us
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About U.S. Masters Swimming
U.S. Masters Swimming U.S. Masters Swimming, founded in 1970, is a membership-operated national governing body that promotes adult health, fitness, wellness and competition through aquatics. It does so by partnering with more than 1,000 adult swim programs across the country; promoting information via the bi-monthly member magazine, SWIMMER, monthly e-newsletter, STREAMLINES, and; and by sanctioning and promoting pool, open water and virtual competitions. More than 50,000 adults are registered members of U.S. Masters Swimming.

About STREAMLINES for Coaches
Coaching Photo U.S. Masters Swimming encourages all U.S. Masters Swimming coaches to subscribe to STREAMLINES for Coaches. However if you would rather not receive this update, please do not click the unsubscribe button, as that will remove you from all other U.S. Masters Swimming National Office mailings. Rather, please click on the "Update Profile/Email Address" link at the bottom of this email. Here you can select to discontinue your STREAMLINES for Coaches service or sign up for the monthly members' newsletter, STREAMLINES, and/or STREAMLINES for Volunteers, a quarterly publication.