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Five Mistakes Online Job Hunters Make
Elizabeth Garone
Monday, July 26, 2010
In a tight job market, building and maintaining an online presence is
critical to networking and job hunting. Done right, it can be an important tool
for present and future networking and useful for potential employers trying to
get a sense of who you are, your talents and your experience. Done wrong, it
can easily take you out of the running for most positions.
Here are five mistakes online job hunters make:
1. Forgetting Manners
If you use Twitter or you write a blog, you should assume that hiring
managers and recruiters will read your updates and your posts. A December 2009
study by Microsoft Corp. found that 79% of hiring managers and job recruiters
review online information about job applicants before making a hiring decision.
Of those, 70% said that they have rejected candidates based on information that
they found online. Top reasons listed? Concerns about lifestyle, inappropriate
comments, and unsuitable photos and videos.
2. Overkill
Blanketing social media networks with half-done profiles accomplishes
nothing except to annoy the exact people you want to impress: prospective
employees trying to find out more about on you.
One online profile done well is far more effective than several unpolished
and incomplete ones, says Sree Sreenivasan, dean of students at Columbia
University Graduate School of Journalism. LinkedIn, Facebook, and Twitter are
the three most popular social networking sites for human resources managers to use
for recruiting, according to a survey released last month by JobVite, a maker
of recruiting software.
3. Not Getting the Word Out
Changing this can be as simple as updating your status on LinkedIn and other
social networking sites to let people know that you are open to new positions.
If you're currently employed and don't want your boss to find out that you're
looking, you'll need to be more subtle. One way to do this is to give
prospective employers a sense of how you might fit in, says Dan Schawbel, author
of "Me 2.0" and founder of Millennial Branding. "I recommend a
positioning, or personal brand statement that depicts who you are, what you do,
and what audience you serve, so that people get a feeling for how you can
benefit their company."
4. Quantity over Quality
Choose connections wisely; only add people you actually know or with whom
you've done business. Whether it's on LinkedIn, Facebook or any other
networking site, "it's much more of a quality game than a quantity
game," says Krista Canfield, a LinkedIn spokesperson. A recruiter may
choose to contact one of your connections to ask about you; make sure that
person is someone you know and trust.
5. Online Exclusivity
With the larger number of people currently unemployed (and under-employed),
many employers are being inundated with huge numbers of applications for any
positions they post. In order to limit the applicant pool, some have stopped
posting positions on their websites and job boards, says Tim Schoonover,
chairman of career consulting firm OI Partners.
Scouring the Web for a position and doing nothing else is rarely the best
way to go. "When job-seekers choose to search for jobs exclusively online
-- rather than also include in-person networking -- they may be missing out on
'hidden' opportunities," says Mr. Schoonover. "Higher-level jobs are
not posted as often as lower-level jobs online. In-person networking may be
needed to uncover these higher-level positions, which may be filled by
executive recruiters."