Commercial Truck Success

IdeaLetter
Oct 25, 2010                                                                                 Issue No. 78 
  

"We have more than we use."
-- Ralph Waldo Emerson
  
"We know what we are, but know not what we may be."
-- William Shakespeare 

"Praise invariably implies a reference to a higher standard."
-- Aristotle

"The mould of a man's fortune is in his own hands." 
-- Francis Bacon

 "Playing safe is probably the most unsafe thing in the world.
You cannot stand still. You must go forward. . . "
-- Robert Collier
    
"The high destiny of the individual is to serve rather than to rule. . ."
-- Albert Einstein
In This Issue
New Service
New Dealer Truck Bargains Blog
RackStar 750
Thank You Nor Cal Ford Truck Club
Bodies On 1/2-Tons
Specialized 12' Service Body
Leyman Liftgates
CASECO Truck Body
PurdyBilt Bodies
V-Snow Plows
NTEA Work Truck Show
Concord GMC Dealer Profiled
UPS Going Green
New Ford Ranger
CNG Isuzu For Corio
TNT Goes Gas
Load Grief
Here's Something Fun
Need Some Ideas?
4x4 Van
More Favorite Links









  










Knowledge Cafe


Peak
 
How Great Companies
Get Their Mojo
From Maslow  
 
by Chip Conley
CEO, Joie De Vivre Hospitality
 

There's no time like the present. Here is a link to get it right away. This is available in hardcover. You will be so glad you did:
  

Here's the audiobook:

  

From the book dust jacket:

"Peak will help you create peak experiences with those you work with, so that these flourishing relationships will help you sustain peak performance." -- Chip Conley

"After a long climb to the pinnacle of the hospitality industry, Chip Conley--CEO and founder of Joie de Vivre Hospitality--was rocked to his foundation by a dramatic economic downturn. His company was suddenly undercapitalized and overexposed in the post dot.com, post-911 economy. This desperate situation made Conley reaffirm his belief in psychologist Abraham Maslow's iconic concept of the Hierarchy of Needs and rely on Maslow's theory of human motivation to help his business flourish once more.

In Peak, Conley explores how Joie de Vivre--the second largest boutique hotelier in the world--overcame the storm that hit the travel industry by applying translations of Maslow's ideas to his company's winning business practices. Part memoir, part theory, and always practical, accessible, and engaging, Peak offers a behind-the-scenes look at Joie de Vivre's remarkable transformation. By creating loyalty with employees, customers, and investors, Conley was able to turn his company around and experience sustained success.

Throughout the book, Chip Conley provides real-world examples from other companies including Google, Whole Foods Market, Harley-Davidson, and Southwest Airlines, and shows how anyone can bring similar changes to their own work and personal lives. Peak reveals the miracle of human potential and shows what can happen when employees live up to their full potential, customers are completely transformed by the experience they receive, and investors are fulfilled by leveraging the potential of their capital.

Whether you are a start-up entrepreneur or in management at a Fortune 500 company, the principles outlined in Peak will help you maximize your own potential and the potential of those around you."

The author, Chip Conley is the founder and CEO of Joie de Vivre Hospitality, California's largest boutique hotel company, consisting of over 40 award-winning hotels, restaurants, and spas. He is the author of The Rebel Rules and Marketing That Matters. Contact him at www.chipconley.com.

---------------- 

I really enjoyed listening to Chip Conley read the book while I read along. I find that reading a book this way, cements it into my brain better. As I began reading just a chapter, I wanted to read more and more.
K.C. Archive
  Here is a list of books and audio's that have been recommended in
the Knowledge Cafe.

Peak
by Chip Conley

Delivering Happiness
by Tony Hsieh

The 21 Irrefutable Laws of Leadership (Revised and Updated Version)
by John C Maxwell

Today and Tomorrow
by Henry Ford

My Life and Work
by Henry Ford

Steel Titan
by Robert Hessen

Rich Dad, Poor Dad
by Robert T Kiyosaki 

How To Make One Hell Of A
Profit And Still Get To Heaven
by Dr John F Demartini 
I Don't Mean To
Be Rude, But. . .
by Simon Cowell

The Seasons of Life
by Jim Rohn

Switch
by Chip Heath & Dan Heath

ReWork
by Jason Fried & David
Heinemeier Hansson

Maximum Confidence
by Jack Canfield

The Little Big Things
by Tom Peters

Customer Satisfaction
Is Worthless
Customer Loyalty
Is Priceless
by Jeffrey Gitomer

Linchpin
by Seth Godin

The Circle of
Innovation
by Tom Peters

Raving Fans
by Ken Blanchard
and Sheldon Bowles

All Marketers Are Liars
by Seth Godin

Failing Forward
by John C Maxwell

Leadership Is An Art and Leadership Jazz
 by Max DePree

The Spirituality of Success
by Vincent M Roazzi

Power In Praise
by Merlin Carothers

The Go-Giver
by Bob Burg &
Hohn David Mann

The Gratitude Effect
by John DeMartini

Who Moved My Cheese?
 by Spencer Johnson, MD

The Power To Have It All
Audio Package
by Bob Proctor

The Secret - Book
and Audiobook
by Rhonda Byrne

Acres of Diamonds
by Russell Conwell

Think & Grow Rich
by Napoleon Hill

As A Man Thinketh
by James Allen

The Power of Focus
by Jack Canfield,
Victor Hansen and 
Les Hewitt
  
How To Talk To Anyone,
Anytime, Anywhere
by Larry King

Lead the Field Audio
by Earl Nightingale

Your Invisible Power
by Genevieve Behrend
and
The Spirit of Opulence
by Thomas Troward

You Were Born Rich
by Bob Proctor 
  
Psycho-Cybernetics 
by 
 Maxwell Maltz, MD

You2
byPrice Pritchett

The Magic of Believing
by Claude M Bristol

Awaken 
the Giant Within
by Anthony Robbins

Success Magazine
and
How To Lose Friends and
Alienate 
People 
by Irving Tressler
and
How To Win Friends and
Influence People
by
Dale Carnegie

The Psychology of Selling
by Brian Tracy
and
How To Sell Anything
To Anybody
by Joe Girard

How I Raised Myself From
Failure To Success In Selling
by Frank Bettger
  
The Success Principles
by Jack Canfield
Jeffrey Gitomer  
Little Books
Collectors Edition:
5-pack of books plus CD

Enterprise One To One
and
The One To One Fieldbook
by
on Peppers and
Martha Rogers

Sales Bible
by Jeffrey Gitomer

Customers For Life
by Carl Sewell
 

 

CTS Blog
 
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Link Up w/Terry
 
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Truck Clubs
 CTS is proud to be associated with the following Truck Clubs:
If you're part of a Ford dealer, we highly recommend you subscribe to the FordPros Magazine. It's FREE! Click on one of the links below to sign up and get access to their new website.
 
This is a great organization!
 
Nat Ford Trk Club logo 
 
CTS
Daily Inspirations
 
Free
CTS 
Daily Inspirations
Email
 
We all need a little pump up to start our day, including myself. We now offer a Daily Inspirations email to give you some food for thought and a little encouragement. We began this new feature in Sep '09, and feedback is very positive.
 
To subscribe, click the link above "join our mailing list" logo. You will be sent an email to finalize your changes.
 
To see some samples, click here: Samples.
 
If you prefer, an easy way is just to drop me an email (see link below) and put Daily Inspirations in the subject line. As always, you can unsubscribe easily at any time.
 
Enjoy! 
 
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If you enjoy the CTS IdeaLetter, please share it with your co-workers and friends! Just type the email address in the box below!
4x4 Van
 
 
 
 Thank you for reading! 
 
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916-376-0690
 

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 Partial Trend Setter
client list:

Harbor Truck Bodies
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Welcome! 

CartoonMe
Welcome to the Commercial Truck Success Idealetter!
 
Published every other week, the Idealetter is an informative thought starter and news source for busy commercial sales professionals and managers with numerous links to great products, the Commercial Truck Success website, Daily Blog and many other links to useful information, tools and inspiration!
 
Please feel free to offer comments and suggestions for future topics that are of interest to you. Also, please forward this to others you wish to share it with. There is a forward email link at the bottom of this page. I wish you success! Keep up the good work! And, never stop learning! - Terry Minion, Editor
NEW! Dealer Truck Bargains Blog!

 

As a result of inquiries to put old stock and bargain-priced units on our CTS Blog, we've started a new blog with that specific purpose exclusively. This is a FREE service.

If you have an old unit, or four our five and you want us to include it in our blog, send me the information on the unit with copy of specs or invoices to fax 707-428-3190, or email to Tminion@commercialtrucksuccess.com.

See some trucks listed now: CTS Dealer Truck Bargains

Introducing. . . The RackStar 750!!

 

 

 






I just got back from the Nor Cal Ford Truck Club Annual Luau Event in Northern California and there were about 18 vendors at the event. The shots above are from a brand new product that has just been announced and production is just beginning. I have to say that it got my attention immediately. I shot some video and I will work on that later, but wanted to post this right away because I think this is an exciting product!


They call this the RackStar 750 and it is stated as "the world's only heavy duty, ergonomically sound, safety-minded, truck rack system capable of lifting and loading up to 750 pounds." They state that "they have thought of absolutely everything. . . and have left nothing on the drawing table."


I got to see this rack system in action and it is surely a sweet setup and appears to be so well made and darn fine looking to boot. I love the cab guard with the logo in the center. It is made mostly of aircraft aluminum construction and built to stringent military specifications. The upper bars are removable allowing the carrying of tall items such as a refrigerator or other such object. It moves out away from the end of the bed and back with sure safe speed allowing maximum control of the lifted object.


We are going to work on the video and upload that in the next couple of days or so, but wanted to waste no time in getting the word started on this exciting new product. It is designed to be able to fit Chevy, Ford or Dodge pickups. The company is Clearline Manufacturing. The website is barely started and will expand shortly, but there is a bit there at http://www.therackstar.com/. 

Thank You Nor Cal Ford Truck Club!




Commercial Truck Success would like to thank the Nor Cal Ford Truck Club for putting on such a great event. It was the October 2010 Luau at the popular Woodbridge Golf and Country Club in Woodbridge, CA. This has become a sort of annual event and the third time the club has given away a $2,500. valued Hawaii Trip. This year Becky Brown was the lucky winner and it couldn't have happened to a more deserving person. Paul and Becky and Max will have a wonderful trip sometime in the very near future!


There were loads of vendors and all kinds of interesting products to show off. There was the brand new RackStar, which we posted about a couple of days ago. Nor Cal Mobility made a huge showing with five vehicles! Nice going Nor Cal! Liftmoore Cranes came up from LA and showed off a couple of their cranes mounted on a truck. Other vendors in attendance were West Coast Truck Equipment, Harbor Truck Bodies, Royal Truck Body, North Bay Truck Body, Transfer Flow, Supreme Corp, Interlift Liftgates, Marathon Truck Body, Scelzi Truck Body, Carter Industries, Monroe Truck Equipment, Legget & Platt, Wattco (representing Whelen), Clearline Manufacturing, Commercial Truck Success/Upward Trend, and of course, the star of the show: Ford Motor Company!


It was a great even that began at 9am with optional golf and ended with the giveaways at around 7pm. A great day away from the hustle and bustle of daily business--and a bunch of fun with friends we haven't seen in a while. Thanks to Woodbridge Golf and Country Club for the excellent service and food.


CTS wants to thank Paul Brown, president of the Nor Cal Ford Truck Club and all the other officers and members for the opportunity for CTS to attend and share in the fun and company. It is much appreciated!


Check out www.norcalfordtruckclub.com for more information on upcoming events.



 

  Putting Bodies On 1/2-Ton Trucks

 

I've heard some dealers who think that putting a service body on a 1/2-ton truck to keep the cost down is quite acceptable, and even preferred. There are even body companies who are foolish enough to help them out by doing it. Here is the main issues I have with this scenario:


Just for example, let's take a Chevrolet 1500 long bed.


GVWR: This is the most the truck can weigh legally with everything including passengers, cargo, fuel, etc. The GVWR for this truck is 6400 lbs.


TARE: The empty or shipping weight of this vehicle as a pickup truck is 4592 lbs for the base model and 4893 lbs for the LT model. We will be super conservative here and use the base model.


The math: 6400 lbs GVWR minus 4592 lbs empty weight equals 1808 potential cargo capacity.


Now, as a half-ton truck 1808 lbs cargo capacity less passengers, fuel fuel load, etc is just fine and actually quite a lot, but when we add a steel service body which weighs on average about 1,000 lbs, then add a 300 lbs ladder rack, there isn't much left. But, let's be fair. I'm going to remove the pickup box and credit the cargo capacity by about 300 lbs, so now as an empty chassis, we have 2108 lbs available.


Now take the body with rack of 1300 lbs and deduct it from the available capacity of 2108 lbs and this now leaves us with a maximum payload including passengers, full fuel load and cargo of only 808 lbs. Let's put two people in the cab at an average of 150 lbs each and about 120 lbs for fuel fuel tank. This now leaves us with only 388 lbs of available cargo capacity. This is a ridiculously small amount of capacity. On the 3/4-ton it would be a minimum of 1500 lbs and often more.


But. . . that's not the real problem. Some people might say, "we can't control what people put into a service body, so 388 lbs is a lot." I say, that you CAN control what people put on their truck that they buy from you.


Here's the real problem. How many closets do you have in your house that are empty? I ask this question in every training session and I never get even a single one. What do we do with closets? We fill them up with stuff. Do we ever empty them? Only when we move. If we had more closets, would we have empty ones? Not a chance. It seems to be human nature to fill up those empty spaces. Well, that is a service body. It is a bunch of closets on a truck and people who buy service bodies do exactly the same thing we do at home with our closets. They fill them up. Except they fill them up with heavy things like tools, and machines, chains, etc. And. . . they never empty them. If there is empty space, they fill it. Then they put some more in the cargo bed area too. 388 lbs would go by so quickly, you wouldn't even notice it happened.


But that's not all--not by a longshot. Let's look at safety. Half ton trucks have half ton type tires and are meant to only carry half ton type loads. They have half ton brakes which are designed to stop only half ton loads. They have half ton axles which are designed to support only half ton loads. They have half ton suspensions which are designed to support only half ton loads. In fact, everything about the half ton is half ton rated. A steel service body is not half ton rated.


Even an aluminum service body on a half ton is still not a very good idea, although it is about 40% lighter. A fiberglass body is even lighter, even as light as 500 lbs plus the rack, but the primary thing to remember is how people use service bodies versus how they use a pickup truck. All those closets means only one thing: they can fill them up with stuff and they don't get emptied, so it is loaded 100 percent of the time. Pickups are not.


As a dealer, all of this puts a dealer in the liability loop in a big way. Suppose one buys this truck and gets into an accident. Not an on purpose, but an accident. Suppose someone got hurt. Suppose there are lawyers getting involved. Suppose they start checking the facts. It would be child's play to find out that this body should never have been put on this truck. Guess what comes next. Cha-ching!


Worse than this is someone is seriously injured because an axle broke under the load. I've seen it happen on trucks many times--even on trucks we sold and that is why I learned this lesson the hard way many, many years ago.


My best advice is to steer clear of half ton trucks with service bodies of any kind.

  Specialized 12' Service Body Does A Lot

 






Here's a truck that was recently done for

NV Energy by Cobalt Truck Equipment of Nampa, Idaho. There is a long list of specialized features built into this truck and a list of those items is below for your enjoyment:


2011 Ford F-550 4WD with 6.7L V8 diesel engine and 19,500 lb GVWR


Knapheide 11' custom service body with transverse compartment and master locks


Workbench bumper with storage compartment and class V receiver hitch


Strobe light system with front and rear traffic directors


Safety cone holders


V-Mac VR70 rotary screw air compressor, 70 cfm @ 175 psi


35 lb. heated grease system


Self contained power vacuum system with 220 gallon debris tank and interchangeable suction tips


Pressure washer with heated 60 gallon water tank


(4) custom drawer units with adjustable dividers


SCBA tank system with breathing hose reel


3,000 watt inverter with AC cord reel and (4) duplex outlets


DC cord reel with magnetic LED work light


Storage provisions for valve keys and bars


First aid kit and fire extinguisher


Back-up camera


Our thanks go to Paul Bedke of Cobalt Truck Equipment for sharing these great photos with us. It looks like an awesome package that should serve NV Enegy very well. For more information about Cobalt Truck, visit their website at http://www.cobalttruck.com/.

Leyman Liftgates

 Leyman LPR 4500 Liftgate

  CASECO Truck Body

CASECO Truck Body RH Aerial Demo

PurdyBilt Bodies

PurdyBilt Signature Series

V-Snow Plows Great For Contractors



20 years ago, it was hard to find a light duty truck with a V-Plow. Having been involved in the early development, I can attest that the early products were not too durable for heavy snows. But times have changed; the products have become very viable for commercial snow plowing applications.


There are many snow removal challenges that V-plows are made for and straight blades do not handle well or at all. Let me describe some:


· Breaking though deep heavy snow: V-Plows excel at this task. A straight blade will just stall the truck if it is used in the straight across position. It will push the truck to one side or the other if it is angled. The truck will end up in the ditch.


· When used in the scoop position, a V-Plow will move tons of snow straight ahead without losing it off the end of the blade.


· Stacking snow: At the end of the run, the V-blade /scoop can be lifted, helping stack a tall pile of snow.


· Carrying over the road: This surprises many people but straight blades are awkward when carrying around on the front of a truck. They extend way out and up in the air. They also bounce around a lot. A V-Plow on the other hand can be carried in the V-Position, tight to the front of the truck. It does not extend out as far and it doesn't bounce. In short, it gives the driver more visibility and is less hazardous in the carrying position.


I have included two videos: Fisher Snowplows and Boss Snowplows; these are both great products and there are a few others available. See your local truck dealer or truck equipment distributor.


FISHER XTREMEV:


http://www.fisherplows.com/fe/showroom/xtremev



BOSS Power V:


http://www.youtube.com/watch?v=NH5DyNp0O34&feature=player_embedded#!



Find all the great products at Fisher Plows: Find all the great products at Boss Plows:


http://www.fisherplows.com/fe/index.php                       http://www.bossplow.com/



Find a Fisher dealer at: Find a Boss dealer at:


http://www.fisherplows.com/fe/locate_dealer/          http://www.bossplow.com/dealerlocator



Guest article by Steve Taylor. Steve is a consultant in the Truck Equipment business with over 30 years in the snowplow and truck body manufacturing business. He specializes in the design and quality/reliability field and may be reached by email at steve@truckarchitect.com. You may visit his website at http://www.truckarchitect.com/.

The NTEA Work Truck Show

2010 NTEA Work Truck Show Highlights

 

Here's some highlights of the NTEA Work Truck Show. Put the next show on your calendar now and prepare early. The next Work Truck Show will be held in Indianappolis, Indiana on March 8, 9, and 10, 2011. This is the largest Work Truck Event in North America and well worth the investiment in time and money. Go to www.NTEA.com for more information.

Concord, CA GMC Dealer Profiled

Lehmer's GMC

UPS Going Green

UPS Purchases 130 Fybrid-Electric Trucks

  Commercial Truck Success
 World View

 

All New Ford Ranger Announced Oct 15th

 

 

Video: New Ford Ranger 

 

The all-new Ford Ranger -- the latest in a wave of global vehicles -- makes its worldwide debut today at the Australian International Motor Show. The all-new Ranger has a powerful presence and promises to give pickup truck owners more can-do capability and a transformed truck ownership experience.

 

From impressive gains in power and safety to exceptional towing capability, the next-generation Ford Ranger emerges as a clear segment leader. It not only builds on the tremendous Ranger heritage of pickup truck capability, but it also gives truck owners a spacious, comfortable, feature-filled interior and sophisticated driving experience they would expect to find only in a car.

Amongst the most high-tech in its segment, Ranger is the impressive result of an all-new global compact pickup truck platform from Ford -- the latest to emerge under the company's One Ford initiative -- and Mazda. It replaces two previous-generation compact truck platforms currently in production to present a new face of Built Ford Tough to customers around the world.
CNG Isuzu For Corio Waste Mgmt






See full story: Isuzu CNG 

Global Transport Giant TNT Goes Gas Isuzu
 



See full story: TNT and Isuzu Gas


Load Grief




Overloading trucks began pretty much with the advent of the truck 
and it continues to this day all over the world.

It's not always about weight. . . just. . . it's another word. . .

Here's Something Fun!


 
 
 
 


Need some ideas?

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