The "Walk for Cure" Video Awareness campaign launched this week to support the Scleroderma Foundation and its signature fundraising and awareness event, "Stepping Out to Cure Scleroderma." This multichannel media campaign hopes to spread more awareness about the disease.
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Why Do You Walk for Scleroderma? - Campaign Promo Video
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WALKFORCURE.ORG is a video sharing website featuring a wall of scleroderma supporters sharing their reasons for taking part in Stepping Out to Cure Scleroderma walks and raising awareness for scleroderma in general. Supporters are asked to upload an original video and describe why they walk. Some messages will be inspirational, some touching, some funny, but the goal of each video is to increase scleroderma awareness and provide hope and inspiration to the entire scleroderma community.
At the end of the campaign, uploaded videos will be edited together, burned onto DVDs, and sent to members of Congress and the President of the United States. This powerful message echoes the need to increase federal resources for the National Institutes of Health and, more specifically, scleroderma-related medical research.
To learn more about Walk For Cure, visit www.walkforcure.org.The deadline to submit videos is Monday, Oct. 15. View the full announcement from the Foundation.
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