Footlights Dance Boutique
Footlights Dance Boutique Newsletter20th Anniversary Edition
July/August 2011
In this issue
:: Back-to-School Sale 2011
:: July/Aug Employee Spotlight
:: Footlights Incentive Points Program (FIPP)
:: Website Updates
Greetings!
We hope you had a wonderful summer!  It feels like it has gone by quickly because here we are about to announce the 20th Anniversary Back-to-School Sale dates! Read on in this July/August issue of our newsletter to find out all the information you need to plan your Back-to-School shopping trip to Footlights.  Learn about our new Footlights Incentive Points Program (FIPP) and the updates our website is currently undergoing.  Also find an excerpt from this month's special edition Employee Spotlight of store owner, Joy Ellis.  
 Back-to School Sale 
August 2011

 

Sansha Flip Flop

We are happy to announce the dates for our 20th Anniversary Back-to-School Sale!
The sale will kick-off July 30th with a special SoDanca Sale (read about the Kick-off for more details).

 

The actual sale will start Monday, August 15th and continue as follows.

 

Mon 15th - Sun 21st 20% Off 
Mon 22nd - Sun 28th 10% Off 

Sunday the 21st and 28th we will be open from 1pm-5pm!!

 

In honor of our 20th Anniversary and as a Thank You to all of you for supporting us over the years we are planning giveaways like the flip flops pictured above and providing a reusable Footlights shopping bag with each purchase (while supplies last), as well as unveiling FIPP (read on to see more information).

 Sale good on in stock merchandise only, no special orders. Can not be combined with any other offers.

Employee Spotlight 
Owner, Joy Ellis
Joy Ellis
This month we are bringing you a special Employee Spotlight.  In honor of Joy's birthday and the 20th Anniversary of her store we are bringing you a special extended interview with the store owner, Joy Ellis.  (Note: some of the questions were submitted by staff members and customers!) For the rest of the interview make sure you check out our Blog.

Where did you grow up?

Joy: I was born in WV but moved to Maryland when I was 11.  I grew up in Prince George's Co.  I went to college at Frostburg and then taught elementary school for 13 years.  I then took a few years off to stay at home with my 4 children.  During this time I began making dance costumes for Maryland Regional Ballet here in Frederick.  I realized there was a need for a dance supply store in the area, so in 1991 I opened Footlights.

 
Footlights Incentive Points Program (FIPP) 
Starting August 1, 2011

You asked for it...and we're going to give it to you! Beginning on August 1, 2011 customers can begin registering for FIPP (Footlights Incentive Points Program).  The best way to register is at the store but you can click the link below, fill out the form and email it to

footlights@verizon.net and we'll be happy to register you.  You must register for the Program if you want to participate.  We will not automatically accumulate points for any customer unless they have authorized us to do so in writing.  

 

 

As you make purchases the points will begin to add up to coupons, specials, invites, discounts, and many other great rewards! Footlights Incentive Points Program - just another way Footlights wants to thank you for shopping with us.  

 

 

 

Website Updates 
Just in Time for Back-to-School
new website screen shot
                                                       

   We have been working the last few months to improve the new website we debuted last summer!  The revamped website will be more user friendly.  The pictures are larger and easier to see.  We now also have the ability to click on each "thumbnail" picture to get a product detail page where you will find a large picture and a description.  

Links have been added on the homepage to our Blog and our Facebook and Twitter pages.  We have also added a new page to our website for WD4 (Will Dance 4...), Footlights' charitable endeavor.  

The Website should be up and running by the start of the sale, so to see the rest of the changes that have been made go check it out!

 
20th Anniversary Back-to-School Sale Kickoff: SoDanca Sale! 
SoDanca Heart
July 30th, 2011 marks the kickoff of the Footlights Back-to-School season. We will begin a week of sales with 20% off everything by SoDanca.  

On July 30th we will do hourly drawings for SoDanca merchandise and prizes.  

 


 Sale good on in stock merchandise only, no special orders.  Can not be combined with any other offers.
We would like to thank you for your patronage and we look forward to helping you get back-to-dance this year!  If you have any questions email us at info@dancefootlights.com.  Remember to

Find us on Facebook,  Follow us on Twitter, or  Visit our blog to stay 

up to date with everything going on in the store!

 

Sincerely,

 


Joy Ellis
Footlights Dance Boutique