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We hope you enjoyed the recent TCF Member newsletter and that it encouraged some of you to become members and support the School with your membership dues. If you haven't yet and would like to become a member, please click on the links to the left and pay your dues or to check on your membership status.

If you want to know how your dues contributed in 2011, you can read the Annual Report by clicking here and downloading your own copy.

News for Apprentices this month features an article by David Goodell which shares his experience of attracting students using the internet and Google Ad Words. There is a reminder of the recently announced Amsterdam and Jacksonville Winter Training dates, and a few photos from this year's Summer Trainings. More photos will follow in the September Member newsletter.


Editor, TCF Communications

Promoting our Seattle Classes via the Internet

By David Goodell


We promote our Seattle classes by word of mouth, through our Constant Contact list of those who are present or past students or were interested inquiries about classes in the past, and via our website, www.taichiseattle.com. By far most of our new students find us via our website. A few get to it from the link on the TCF website, but most come from searching the internet and connecting to us directly.


When we first launched our site, largely because of a fortunate choice of name, we consistently came up among the first three in almost any search for Tai Chi in Seattle. Over the past three years so many others have established similar sites with better search engine optimization that we are now way down the list, somewhere on the third page. Few would find us if not for our use of Google Ad Words, which temporarily places us at or near the top.


If your current website is consistently near the top of a search in your area, there is no need for using Ad Words. The only advice I can offer is: keep your site as simple as possible. Make your class schedule easy to find. When we greatly simplified our site, deleting nearly all the info about Tai Chi, Qi Gong, our school's history and roots, our complete curriculum, Patrick, Prof Cheng, Oscar, my teaching experience, and so on, many more people called to register. In our experience, less is generally more.


If your site, like ours, does not show up near the top of a search in your area, using Google Ad Words for a couple months before your new classes begin can be a great help. You specify what key words you want that will bring up your site on a search, set a price per click through to your site that will place you sufficiently high on the search, and set the daily limit you are willing to pay. It's pretty straightforward. Google Analytics, a free sign up, enables you to track not only your pay-per-click traffic, but also the traffic your site attracts on its own. Using it helps you refine your choice of words that people use to search for Tai Chi, such as, tai chi, taichi, taiji, tie chee, etc.


Of course, optimizing your site so it consistently shows among the top three on a search would be even better, but I am not sufficiently web savvy to help you with that. For very little effort and not much money, Add Words can temporarily help a lot. Give it a try and then let the TCF know if you felt it made a difference.


Good luck with your fall classes and don't forget to enjoy teaching!



WINTER TRAININGS 2013 - Mark Your Calendar!


January 4 - January 12, 2013
Contact: Ossian Bakker.
E: ossianbakker@gmail.com
T: 0031 641 795 680




December 28, 2012 to January 5, 2013
Contact: Margaret Olmsted.
E: mfolmsted@earthlink.net
T: 310-968-7934

More details to follow soon!

Annual Report

Don't forget to have a look at the TCF Annual Report for 2011. Not only does it tell you what we accomplished but there are some nice photos too!

Click on the link below to download your copy now.

Summer Training Photos 2012
Whidbey Island Training                          UK Training, Shropshire               
by Toby Davies                                           by Charlie Chan and Roberto Spiga



This newsletter is sent to you by TCF Communications of the Tai Chi Foundation.

TCF Communications produces two newsletters each month, one for apprentice teachers covering TCF organizational issues and news, and one for TCF (dues paid) members with interesting articles provided by guest contributors. Editorial staff includes Margaret Matsumoto and Penny Harrison.

If you have any feedback, ideas for future articles (or would like to write an article), news or photos you would like to share please email kate@taichifoundation.org. Thank you!