In his book, Outliers, The Story of Success, Malcolm Gladwell provides evidence that successful people are not necessarily the smartest, they are just smart enough. Success or failure does not pivot on one event, but a combination of events. More important than natural ability or intelligence is dedication to, practice, practice, and practice.
Survival for the entrepreneur in changing economic times hinges on key attributes: agility, focus, hard work, and opportunism.
Looking back or counting on a rebound of the way things used to be, will not work. Unless a small business found a niche in the downturn, chances are it will be difficult to re-emerge with the same business model used in the old economy. Consider:
Agility: When something is not working, prepare to switch gears with agility.
Focus: Invest time and energy on education. Focused entrepreneurs continue to work (albeit sometimes without pay) through down times. Visit the Federal Student Aid website (http://www.fafsa.ed.gov/) and look for grants or other funding options to upgrade or refocus skills.
Hard Work: If you can't find the exact work you have been doing, look for a related match. Consider apprenticeships in a progressive industry that may be interesting.
Opportunism: Remain open to new ideas and new skills, heighten awareness of trends and changes, remain engaged and be prepared to give things a try; opportunism at its best!
Successful entrepreneurs are like surfers:
In the Water, In Shape, and Ready To Ride the Wave!
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