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Energise Self Promotion Bulletin - the catalyst to liberate your talent
Welcome to the monthly Energise 'Self Promotion' bulletin. This month's issue explores Creating a biog and gives valuable insights and tips to help you create a great biog as part of your communication strategy.
 
Energise is The Talent Liberation Company, helping individuals and organisations to liberate talent and fulfil their potential. Our unique combination of skills, experience and insights helps unlock potential and gives clients the edge in today's challenging and competitive environment. 
 
Why create a biog?
  apples 

A biog. is abbreviation for 'biography' and is used as an alternative to a CV. It is useful the more experience you have and the more established you are, when you don't need to give the detail of your career etc. It is also a useful document if you are presenting any papers at conferences or events to give the audience a flavour of your background and experience.

 

A biog. is written in a narrative style rather than bullet points and should be no more than two pages long and ideally one. It is a synthesis of who you are, what you've done as well as some information about you as a person and what motivates you.

 

Use good quality paper, be succinct and don't repeat information. Spend some time reminding yourself of what you have done in your career as it is easy to forget and highlight the key things. Use a conversational narrative style, informal but not slang. The first section should be about your career heritage, the second about your notable achievements e.g. published articles or books and the third section about you as a person. Make sure that your USP i.e. what differentiates you from other people in your sector comes across.

 
  
Five tips for a better biog 

girl with trumpet

1) Use the third person, i.e. "John Smith has 18 years specialising in..." not first person i.e. "I have 18 years experience specialising in...."

 

2) Show your draft biog to someone you know and trust and get them to read it and give you feedback

 

3) Blow your own trumpet but not to the extent of coming across as arrogant

 

4) Focus on the most important things e.g. the achievements that really stand out and the skills you have that are niche or really strong

 

5) Remember to include your contact details in the footer as your biog. may be forwarded on to other potential prospects

 

Are you in the right career for you? Download our free Energise report "Pain free career change" and find out. 

 

Don't miss out on this month's coaching special offer. Click on this link to find out more:  Special Offer
 
Who do you know who would benefit from working with Energise? Why not introduce us or forward this bulletin to them now before you forget?  Forward to a Friend
 

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We hope you found our Energise 'Self Promotion' bulletin thought provoking and insightful. 
    
Each month Energise  e mails four different bulletins designed to offer valuable strategies and insights for succeeding in today's competitive environments. Click on the links to subscribe: 
 
 
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Energise offers a range of coaching, mentoring and other services supporting individuals and organisations by giving them the tools, confidence and knowledge to succeed. Our inspiring approach and unique combination of skills, experience and insights unlocks potential and brings about positive change. 

Services include: bespoke employee engagement programmes, performance workshops, career strategy and management, executive outplacement and executive coaching. To find out more about Energise and the full range of services we offer, click here:

 
We offer a complimentary 30 minutes telephone meeting to explore your needs and challenges and identify how Energise can best support you. E mail us to arrange your meeting:
rachel@liberateyourtalent.com or call 07973 91113
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Rachel Brushfield, Director
Energise - liberate your talent
The Talent Liberation Company
T + 44 (0) 845 22 55 010
M +44 (0) 7973 911137
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In this issue
Why create a biog?
Five tips for a better biog
How Energise can help

 
Self reflective question
  
  

How can my biog best demonstrate my unique personal brand and life and career journey?
 

 

Inspiring quote

"Well I wouldn't say I was in the great class, but I had a great time while I was trying to be great."


Harry S. Truman.

 

 

Energise Testimonials

 

"Rachel helped me to identify my niche and provided me with lots of practical steps to better understand my 'vision', my 'products' and how I could move forward in the direction I wanted to go."

 

 Lindsay Allen

 

 

"Rachel is the first coach I have worked with who has been able to help me find tools for developing my business and talents that fit my creativity. I really appreciate that she is able to step outside the box and be inventive in her approach."  

 

Rebecca Johnson

 

 
"Rachel is brilliant. She is full of creative ideas and excellent at identifying and helping overcome behaviours or thought processes which are barriers to obtaining your goals."

Fiona McKenzie
 
 

"Rachel has opened my eyes to new possibilities."


Rick Cotgreave


 

 
How Energise can help  

Our background is branding and marketing and we help professionals define their unique brand and how to express it with an integrated communication strategy.

We can help you write your own biog, or if you prefer, write it for you. Analysis & synthesis, putting ourselves in the shoes of the target audience and writing are some of our top competencies.