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How can writing articles help build your brand? |
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 I love writing and articles enable me to help more people than I can do through my coaching work. Once written, they can be recycled for different uses, and it is enjoyable to both help people and attract clients years after putting pen to paper or fingers to keyboard. Articles can help you gain credibility and thought leadership in new areas and build your brand, cost effectively. As a small business it can be hard to keep up the awareness that you exist for when people have a need, so writing helps.
Since I started Energise 13 years ago, the Web has grown in its role for articles and means that articles give lifelong promotion from your one off investment of time at no cost. Links back to your web site when placed on the web, have no shelf life, and help prospects find you in the future. Articles I have written, whether career change, dealing with life or talent engagement add more value to my clients, and seeing your article in print in a magazine gives a great buzz.
Writing articles isn't everyone's cup of tea, but you can always get someone to ghost write them for you, and social media has meant that you can create awareness of your views without getting in physical print. The web has increased the potential 'homes' for your writing, e.g. on other experts' blogs and forums and web sites which are portals for articles. I am still getting my head around blogging, and Digg and Stumble Upon which are a bit like 'The X factor voting' by the public for articles, but one thing at a time, and once I have, I'll do a bulletin on this topic!
Did you know there are free articles on our web site? Click on the Free Download button at the bottom of any web page on the Energise web site (both the individuals and companies web sites) to download free insights and tips. Click on the link here for our web page with an article on "Maximising your potential in the changing world of work.
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Five tips to make the most of writing articles |
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1) Make sure your articles contain key words relating to your specialism
2) Place your articles on the web for life long credibility and awareness, plus links back to your web site to improve search engine optimisation (SEO)
3) If writing isn't a skill you find easy, imagine you are speaking to an audience and record/use voice response software to create an article, or get someone to interview you and write down what you say
4) Create a clear structure with key points for your article, just as you would for an essay, and remember that images and quotes can speak a thousand words
5) Balance reviewing forward feature lists of your target publications with being proactive and suggesting topical themes and remember to build relationships with editors
Don't miss out on this month's coaching special offer. Click on this link to find out more: Special Offer |
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Energise offers a range of coaching, mentoring and other services supporting individuals and organisations by giving them the tools, confidence and knowledge to succeed. Our inspiring approach and unique combination of skills, experience and insights unlocks potential and brings about positive change.
Services include: bespoke employee engagement programmes, performance workshops, career strategy and management, executive outplacement and executive coaching. To find out more about Energise and the full range of services we offer, click here:
We offer a complimentary 30 minutes telephone meeting to explore your needs and challenges and identify how Energise can best support you. E mail us to arrange your meeting:
Rachel Brushfield, Director
Energise - liberate your talent
The Talent Liberation Company
T + 44 (0) 845 22 55 010
M +44 (0) 7973 911137
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