Greetings!
Happy Tuesday! With the holidays upon us, I thought I'd start the giving season with a few tips you can use over the next couple weeks to makeover your sales and networking activities in 2010.
I also have a special gift for you in a couple weeks. A national best-selling author will drop by the newsletter and capture our minds with a featured article.
If you have some friends or colleagues that are interested in sales growth, now would be a great time to forward this newsletter to them and encourage them to sign up for their own copy so they don't miss this up-coming issue. Until then, sink your teeth into these 12 tips for Salesmas!
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The 12 Tips of "Salesmas" - Part 1
Quick Tips to Boost Sales in 2010
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It's almost the end of the year and soon
we'll be making our list of resolutions for the New Year. What? You're too busy
to make your list this year? Well, you're in luck! My early Christmas present
to you is a list of 12 things you can do to makeover your sales and networking
efforts for 2010. And this is the gift that keeps on giving - 6 tips this week
and the other 6 next week.
Some of these may only take a few minutes,
and others may require you to invest - not spend, but invest - a bit of time,
but all of them create value to your business, your brand and your sales. (singing) "On the first day of Salesmas, six
tips from Selling U..."
#1 Create a memorable voice-mail message.
Whenever you call a business and get their voice-mail, most every voice-mail
greeting follows the same standard (boring) template that goes something like
this: "Hello, you've reached ABC Company. We cannot come to the phone as we are
either helping a customer or on the other line. Please leave your name, phone
number and a brief message and we will call you back." BEEP
Yawwwwn!
Ever catch yourself in a fog during the greeting and then wonder if the
beep happened yet? Instead, grab their attention somewhere and somehow. Have
fun with it! For example, if you get my voice-mail, I ask for your credit card
number and expiration date and tell you that I'll return your call when I get
back from Home Depot. You'd be surprised and the laughs and comments I get with
the messages that are left! They have fun leaving the message and best yet, it
was a memorable experience.
Another good one is a customer I have that
has a very quick and to the point greeting. He gives his name and tells you to
leave your name and number and he will call you back in five minutes! Not "as
soon as I can." Five minutes! And he does, no fail, every time! Very memorable!
#2 Develop a 30 to 60-second commercial.
One challenge business owners and sales reps have is being able to quickly and
effectively convey precisely what they do. A good commercial tells what you do,
the benefits of your product or service, why people should buy from you and
have a little teaser that generates a follow-up question.
You never know when you might bump into
someone that could be a potential customer - or better yet, your next BIG
customer. Having a prepared commercial conveys confidence, professionalism and
attention to detail. You only have one chance to make a great first impression.
Do not drop the ball by fumbling your words. Be prepared and score a sale!
#3 Send out at least five hand-written cards per
week. When was the last time you received a hand-written
note from someone you did business with. (I'll stop typing for a few minutes
while you think.....Need more time?.....) Remember when Mom always made you write
out thank you cards for your birthday presents (That wasn't just my Mom, was
it!?) Those silly cards show sincere gratitude and appreciation for their gift
- or business!
In this age of e-mail - and (gulp)
e-newsletters - the hand-written note has gone the way of the 8-track tape. If
you want to stand out, rather than send a quick, cold e-mail thank you, break
out a pen and paper and go old school on your customers!
Click here for 3 more tips on boosting sales in 2010
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$100 OFF Group Sales Training Event
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DECEMBER SPECIAL
Do you have a company or organization that you need to provide sales training for? Book Selling U for your event and receive $100 off the standard training fee.
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Offer Expires: December 31, 2009 ~ No Cash Value ~ Coupon Code: TRAIN100
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All Aboard the Toys For Tots Train!!
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The mission of the U.S. Marine Corps Reserve Toys for Tots Program is
to collect new, unwrapped toys during October, November and December
each year, and distribute those toys as Christmas gifts to needy
children in the community in which the campaign is conducted.
Selling U applauds and supports this mission and invites you to as well. Whether it is a donation of cash, time or a toy, your generosity is appreciated and very much needed.
For more information about Toys For Tots and how you can help, please visit www.toysfortots.org or if you are in the central Michigan area, visit www.cmatft.org.
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Wrapping Up
Well, I hope you picked up a few good ideas today and I look forward to being with you again next week. In the meantime, if you have a burning question, shoot me an e-mail and I'll shoot you a reply. Also, why not forward this newsletter to a few friends that may also like what you've read.
Helping You Sell You,
Scott Gillespie
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Copyright (C) 2009 Selling U, LLC - All rights reserved.
Would you like to reproduce this document?
Please call us at 989.546.7355 for written permission by Scott Gillespie before doing so.
However, go ahead and forward this to as many people as you want!
Selling U, LLC ~ 9825 E. Broomfield Rd. ~ Mt. Pleasant, MI 48858
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