Greetings!
Happy Tuesday! And Happy Thanksgiving!! What a year it's been with so much to be thankful for ~ both in things that have happened and things that are yet to come.
One thing I'm known for ~ especially with all the festivities this time of year ~ is I love to eat! I rarely have room for desert because I just can't get enough of what's still left on the serving plates and in the bowls on the table from dinner! It's starting to catch up with me, but I'm fighting the good fight!
That leads me to this week's topic. In business or in sales, what are you known for? It can be a very revealing and profitable question to ask!
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What Are You Known For?
Your Value Calling Card
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Cadillac. Burger King. Staples.
What do these companies have in common?
They are each very well known for something. What they are known for may not be
unique to them, nonetheless, they each have a calling card that precedes them
in the minds of most consumers. While some of it may be due to a focused marketing
effort, they all back it up with the quality and service they provide.
Cadillac. They are known for being the
best. For the longest time, when you were going to buy a new car and you wanted
to buy the best, you bought a Cadillac. Even though new players like Lexus, BMW
and Mercedes have entered the game and have their loyal following, the Cadillac
is still the gold standard when it comes to quality and luxury.
In fact, Cadillac has become so ingrained
as the epitome of greatness that it has almost become adjective-esque in our vocabulary.
Whenever you want to describe something as being the best, it is always said to
be "the Cadillac of all widgets!"
Burger King. BK is known for providing
your hamburger exactly the way you want it. For example, you can simply order a
Whopper and you'll get a burger with all the fixin's. BUT WAIT! You're on your
way to a presentation and your stomach is growling louder than the radio. You're
crunched for time so you'll have to hit a drive-thru. You can't water the eyes
of your prospect with funky breath so you have to eat something without onions.
Well, luckily Burger King allows you to order it without the onions!! Phew!
Saved by the King!
(Pssst! You can also
order sans-onion at McDonalds with the Quarter-Pounders and at Wendy's with
their hamburgers as well. But it is Burger King that is synonymous with
catering your specific hamburger needs.)
Click here to explore what you are known for and how to use it...
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NOVEMBER SPECIAL
Do you have a company or organization that you need to provide sales training for? Book Selling U for your event and receive $100 off the standard training fee.
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Offer Expires: November 30, 2009 ~ No Cash Value ~ Coupon Code: TRAIN100
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All Aboard the Toys For Tots Train!!
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The mission of the U. S. Marine Corps Reserve Toys for Tots Program is
to collect new, unwrapped toys during October, November and December
each year, and distribute those toys as Christmas gifts to needy
children in the community in which the campaign is conducted.
Selling U applauds and supports this mission and invites you to as well. Whether it is a donation of cash, time or a toy, your generosity is appreciated and very much needed.
For more information about Toys For Tots and how you can help, please visit www.toysfortots.org or if you are in the central Michigan area, visit www.cmatft.org.
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Referring back to this week's featured article...
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In business or sales, what are you known for? Write me with your "value calling card" to share with our other readers.
Click here to e-mail your ideas
(Your response will remain anonymous at your request)
Do you have a question you'd like to see in a future poll? If so, send it to me in an e-mail. workinghard@helpingusellu.com
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Wrapping Up
Well, I hope you picked up a few good ideas today and I look forward to being with you again next week. In the meantime, if you have a burning question, shoot me an e-mail and I'll shoot you a reply. Also, why not forward this newsletter to a few friends that may also like what you've read.
Helping You Sell You,
Scott Gillespie
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Copyright (C) 2009 Selling U, LLC - All rights reserved.
Would you like to reproduce this document?
Please call us at 989.546.7355 for written permission by Scott Gillespie before doing so.
However, go ahead and forward this to as many people as you want!
Selling U, LLC ~ 9825 E. Broomfield Rd. ~ Mt. Pleasant, MI 48858
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Tired? Stressed?
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