Greetings!
Happy Tuesday! First and foremost today I would like to express my sincere thanks and appreciation for all of our servicemen, past and present not only during this Veterans Day week, but every day that we all enjoy the freedoms we have that without these heros would only be a dream.
I am also thankful and appreciative of the families of the servicemen that are making the sacrifices in the home that allow their loved ones to represent our liberties and fight for our continued freedoms. Thank you!
This week we tackle a frustration that many business owners face. There are several solutions, and we will look at one in particular that is very effective -- both for myself and for many businesses that are increasingly picking up on this very strong and efficient tool. Enjoy!
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Turning Cold Leads Hot
Systematically Turning Up the Heat
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One of the biggest
frustrations business owners face is converting more leads at a higher rate,
with better efficiency and results. Time is money and so is temperature. Hot
leads bring immediate dollars. Cold leads are dismissed to the land of misfit
toys.
To better understand why, let's hop into
the way-back machine and head back to the beginning of mankind. When cavemen
discovered how to use sticks and stones to make weapons and tools, it made
their lives easier when hunting and gathering food. When the wheel was discovered,
it made life even that more efficient.
These items allowed them to hunt better
and quicker. It allowed them to gather more food in shorter amounts of time. And
it lit the fuse that ignited the need for bigger, better and quicker.
Flash forward a few million years, and we
are exponentially bigger, better and quicker. Not necessarily as people or
society (although there are several National Geographic specials that would probably
confirm that notion) but with the technology we use to improve efficiencies and
reduce the amount of time we need to access pretty much anything we want or
need.
A byproduct of the improved efficiencies
and reduced lead times is an incredible need for immediate gratification. It
wasn't enough to cook your own meal, so restaurants sprung up to do that for
us. Then, it wasn't enough to sit down and place your order so they opened up
the drive-thru. Still not fast enough? Well here's a box that will zap your
food hot in mere seconds.
So how
does this relate to sales and working with leads?
Click here to see how to convert these cold leads...
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$100 OFF Group Sales Training Event
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NOVEMBER SPECIAL
Do you have a company or organization that you need to provide sales training for? Book Selling U for your event and receive $100 off the standard training fee.
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Offer Expires: November 30, 2009 ~ No Cash Value ~ Coupon Code: TRAIN100
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Referring back to this week's featured article...
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Do you have an effective way to manage your cold leads and convert them into sales? If so, e-mail it/them to me and I'll post them in future newsletters to help our other readers.
Click here to e-mail your ideas
(Your response will remain anonymous)
Do you have a question you'd like to see in a future poll? If so, send it to me in an e-mail. workinghard@helpingusellu.com
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Wrapping Up
Well, I hope you picked up a few good ideas today and I look forward to being with you again next week. In the meantime, if you have a burning question, shoot me an e-mail and I'll shoot you a reply.
Helping You Sell You,
Scott Gillespie
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Copyright (C) 2009 Selling U, LLC - All rights reserved.
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Please call us at 989.546.7355 for written permission by Scott Gillespie before doing so.
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Selling U, LLC ~ 9825 E. Broomfield Rd. ~ Mt. Pleasant, MI 48858
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