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Issue 28  ~  October 20, 2009


Breast Cancer Ribbon
OCTOBER IS BREAST CANCER AWARENESS MONTH

Breast cancer is a disease in which malignant cancer cells form in the tissues of the breast. Hearing the words "breast cancer" doesn't always mean an end. It can be the beginning of learning how to fight, getting the facts and finding hope.
Click here to learn more from the National Breast Cancer Foundation

In This Issue
Featured Article: Just Show Up!
Bootstrap Budget Bootcamp Workshop
Weekly Reader Question

Greetings!

     Happy Tuesday!

     It was a very odd week. I won't go into details...I'll save those for the article. But let's just say a few things happened that left me absolutely dumbfounded. It also left me speechless (maybe not enough though depending on who you ask!) so let's get right to it...

 

Just Show Up!
Reinforcing the Obvious

         If you've ever been at a closing to buy a new house, you've probably left with carpel tunnel in your signature hand from all of the forms you had to sign. Some of those sheets seem pretty ridiculous - I recently had to sign one acknowledging that I had signed the previous document! Although that may seem pretty ridiculous, the amazing thing is an instance or a series of instances precipitated the requirement for these seemingly frivolous documents.
 
     Likewise, have you read the directions on some of the most basic products that are use every day? For example, on a kids Halloween Superman costume, the label reads "Warning: Wearing this garment does not enable you to fly." Seriously!? Then there is the one on a Nytol sleep aid that reads, "Warning: May cause drowsiness."
 
     So what does this have to do with anything sales related? Well it lays the foundation for why I am writing about this week's topic. For all of the ridiculous things we see and read, there is a reason why we are reading it. Much of the time it is because of repeated and total disregard for the obvious. We also live in an increasingly litigious society so these "C.Y.A." documents are unfortunately needed. Not coincidentally, there is something that needs to be addressed in sales that you wouldn't think should be.

 
Click here to read about and avoid the obvious...

FREE
LOGO
with new Website
Selling U Logo
OCTOBER SPECIAL
 

Purchase a new website in the month of October and if you do not already have a logo for your business, we will design one for you for free. If you do have a logo, get a secondary one designed or give it to a friend!
   Offer Expires:  October 31, 2009     No Cash Value   Coupon Code: LOGOWEB


Bootstrap Bootcamp

     It is becoming more and more imperative to utilize on-line tools in today's business environment to effectively and consistently communicate with your customers and prospects.

     The Bootstrap Budget Bootcamp will provide hands on training for small business owners, entrepreneurs and consultants to develop and maintain their own strategic marketing resources -- website, e-newsletter, blog and communication documents -- WITHOUT NEEDING TO KNOW THE TECHNICAL CODE that is typically needed to develop professional materials! If you know the basics of using Microsoft Word and Excel, you can learn how to create these essential resources in this workshop.

KEY OBJECTIVES
     1. Develop a website with a drag-and-drop website builder by BlueVoda
     2. Create an online e-Newsletter using Constant Contact
     3. Set up a business blog with WordPress
     4. Develop image branded business communication forms & documents
     5. Integrate these items for strategic and effective communication

Click here for more information or to register.

Question of the Week

Reffering back to this week's featured article...
"Have you ever been the only person to show up for a sale?"

     o  Yes
     o  No

Click here to submit your answer
(Your answer will remain anonymous)


Last Week's Question:
 
"Not including your sales staff, how many people do you have in your business or organization?"

     o  1-5 people -- 29%
     o  6-10 people -- 29%
     o  11-20 people -- 0%
     o  20+ people -- 42%



Do you have a question you'd like to see in a future poll? If so, send it to me in an e-mail. workinghard@helpingusellu.com



Wrapping Up

     Well, I hope you picked up a few good ideas today and I look forward to being with you again next week. In the meantime, if you have a burning question, shoot me an e-mail and I'll shoot you a reply.

Helping You Sell You,
Scott Gillespie

Copyright (C) 2009 Selling U, LLC - All rights reserved.

Would you like to reproduce this document?
Please call us at 989.546.7355 for written permission by Scott Gillespie before doing so.
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Selling U, LLC ~ 9825 E. Broomfield Rd. ~ Mt. Pleasant, MI 48858



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Quote of the Week
      "There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else."

           ~
Sam Walton


Mt. Pleasant Monthly - October 09
Mt. Pleasant Monthly Magazine

"Focusing on the people, places, lifestyles and events of the central Michigan area"


Click the magazine cover above to visit the

Mt. Pleasant Monthly website