Greetings!
Happy Tuesday! The kids are back in school, it's starting to get a cooler at night, and I've even seen a few leaves start to fall. Speaking of fall...we are continuing on with the fall season expo and trade show tips. This week is the second part of a three-part series on how to have a successful expo or show. The first part was preparation. The second part is what to do while at the expo to ensure it is a success. Next week will be successful follow-up practices. (If you missed last week's preparation tips, click here to read them.) |
Best in Show!
Successful Expo Practices
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So you're having a booth at an expo or
trade show. Good decision. They are an excellent source of leads with prospects
that you can qualify  on the spot and follow up with like a champion. Last week
we looked at the first step which is thorough preparation to ensure you start
off on the right foot. (If you missed the 11 preparation steps, click here to
read them.)
Next, you need to have a game plan for
success while you are at the show, so that is what we will look at this week.
It's not enough to just show up at your booth and expect people to start
flooding in. A conscious effort to follow the preparation details, along with
the four key factors below, will help your booth experience a profitable return
on your investment.
Click here to read the 4 things you should do while at the expo....
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2 Free Business After
Hours Tickets
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SEPTEMBER SPECIAL
Sign up for a booth at the Mt. Pleasant Area Chamber of Commerce Business Expo and receive two additional free tickets to the After Hours event immediately following the event. Registration must be made by September 30, 2009. Click here for Expo and booth information.
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Offer Expires: September 30, 2009 No Cash Value Coupon Code: EXPO
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Helping YOU!
Quick Hits to Help You Out
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XYZ Company, please hold........(silence)........
(more silence).........
(more silence).........
Has this ever happened to you? It feels very abprupt and cold doesn't it? I'd even go so far as to say it's down right rude. Unfortunately, that is the manner in which many businesses handle incoming calls when they are on the other line or in the middle of working with a customer.
Do you want to blow the minds of the people that call your business when you are on the other line or helping a customer? Try this instead...
Answer the phone and say "Hello! Thanks for calling ABC Company, my name is Heather. May I have your name please?" This question will have the caller give you their name or even a reply something like "Hi Heather, my name is Scott. How are you today?"
In response, say something like "Scott, I am doing great and am wrapping up with a customer. Would you mind holding for a minute or could I give you a call right back?"
Can you see how much better the caller would feel about you and your company? I'll bet they even tell a handful of people about it. In doing so, they turn your outstanding customer service into some great word-of-mouth advertising.
Now, go get 'em!
Do you have a question, challenge or opportunity that you'd like a little insight on? If so, e-mail it to workinghard@helpingusellu.com.
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Referring back to this week's featured article...
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"What one piece of schwag (give away item) do prefer to pass out at trade shows?"
o Pens
o Letter openers
o Rulers
o Post-It note pads
o Calenders
o Golf balls/tees
o Key chains
o Stress balls
o Coffee/travel mugs
o Other __________
Click here to submit your answer
(Your answer will remain anonymous)
Last week's question and results...
"Do you participate in Business Expos or Trade Shows?"
o Yes -- 86%
o No, and do not plan to -- 14%
o No, but would like to -- 0%
Do you have a question you'd like to see in a future poll? If so, send it to me in an e-mail. workinghard@helpingusellu.com
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Wrapping Up
Well, I hope you picked up a few good ideas today and I look forward to being with you again next week. In the meantime, if you have a burning question, shoot me an e-mail and I'll shoot you a reply.
Helping You Sell You,
Scott Gillespie
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Copyright (C) 2009 Selling U, LLC - All rights reserved.
Would you like to reproduce this document?
Please call us at 989.546.7355 for written permission by Scott Gillespie before doing so.
However, go ahead and forward this to as many people as you want!
Selling U, LLC ~ 9825 E. Broomfield Rd. ~ Mt. Pleasant, MI 48858
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