Greetings!
Happy Tuesday! I hope this finds you, your family and your work doing well and prospering. This week's article can have a profound affect on your marketing efforts and results. It definitely is the present and future for marketing, especially for small businesses, entrepreneurs and sales reps from all industries.
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7 Benefits of Using e-Newsletters
A Very Powerful Marketing Tool
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e- [eee] (used in combination) A prefix that stands
for "electronic" and refers to information technologies, business and almost
anything connected to or transmitted over the internet.
If you were to ask me what one single
method I would recommend to reach your customers and prospects on a regular
basis, I would say an e-Newsletter hands down! Mind you, I am not saying that an
e-Newsletter should replace every other form of marketing and advertising that
you do. There are many benefits to the other methods, but dollar-for-dollar
e-Newsletters are the way to go. In fact, there are so many benefits to this
form of marketing and communication that it warrants a full featured article.
Awareness - Let's start with the
obvious. Just as with any other type of marketing, you want to build awareness
of you and your product or service. The old rule of thumb is that it takes
seven contacts before someone makes a buying decision. I've recently read that seven
is actually pretty light now. With e-Newsletters, the number of contacts you
make only depends on the frequency you send out your e-Zine (another name for
e-newsletter).
Relationships - With a written
e-Newsletter, you are able to build a relationship with your customers and
prospects. Every issue you send is packed with usable and valuable information
that your readers will look forward to receiving. The relationship you build is
that of a trusted advisor. The more and more you give through sharing ideas
with your readers...
Click here for the power of using e-Newsletters...
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"What would you say is the biggest benefit of using e-Newsletters?"
o Awareness
o Relationship Building
o Immediate Delivery/Response
o Cost Effective
o Tracking Activity
o Gaining Insight
o Segmenting Your Audience
Your answers are and will remain anonymous, so...
Click here to submit your answer
Last week's question and results...
"What type of e-marketing do you or would you prefer to use?"
o e-Newsletter (like this one) - 100%
o Website with a blog
o Social networking (i.e. Facebook, LinkedIn, etc)
o Twitter
o Other
Do you have a question you'd like to see in a future poll? If so, send it to me in an e-mail. workinghard@helpingusellu.com
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Wrapping Up
Well, I hope you picked up a few good ideas today and I look forward to being with you again next week. In the meantime, if you have a burning question, shoot me an e-mail and I'll shoot you a reply.
Helping You Sell You,
Scott Gillespie
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Copyright (C) 2009 Selling U, LLC - All rights reserved.
Would you like to reproduce this document?
Please call us at 989.546.7355 for written permission by Scott Gillespie before doing so.
However, go ahead and forward this to as many people as you want!
Selling U, LLC ~ 9825 E. Broomfield Rd. ~ Mt. Pleasant, MI 48858
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workinghard@helpingusellu.com
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Quote of the Week
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"If you can't outplay them, outwork them."
~ Ben Hogan
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