Greetings!
Happy Tuesday! I hope this finds you, your family and your work doing well and prospering.
This week is the first of a two-part series where we are going to talk about blogs. As small business owners, entrepreneurs and sales reps, we are always looking for another effective resource or tool to increase exposure. Well blogs are a great to do that, especially on a bootstrap budget!
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Blogging for Dollars!
A Simple Bootstrap Marketing Tool
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blog [blawg] -noun
1. short for weblog - (world wide) web + log; 2. an on-line diary; 3. a chronological log of thoughts or
information that is posted on a web page
Have you ever heard a word you've never
heard before, and then it seems like you hear it all the time? Or what about
when you bought your new car? When you got it, it seemed pretty unique because
you hadn't seen any or very few of them on the road. Then you saw a dozen of
the exact same car - same kind and color - from the time you drove it off the
lot until you pulled it into your driveway for the first time!
Well, it's been that way lately with
blogs. I've been working on and updating mine more and more. I've been
receiving more and more questions about them lately. And I've been learning
more and more about the benefits of having and maintaining a blog. So this
week, we will look at the many benefits of blogging for your business.
Whether or not you have a website, a blog
carries many benefits for your business. Next week we will look at the benefits
of a blog as a complement to your website. But for this week's article, we will
look at the benefits purely based on the merits of a stand-alone blog:
Click here to read the Benefits of Blogging...
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Helping YOU!
Quick Hits to Help you Out
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If you must cold call, either by order of your sales manager or it's the only way you know how to generate leads (pssst! There are many better ways!), here is a twist for getting a foot in the door.
Rather than drop in to introduce yourself and leave behind a brochure, samples, a catalog, etc. (which typically get tossed), drop in with an idea that they can use to increase sales. Show that you care about them, then they will care to know about you!
Do you have a question, challenge or opportunity that you'd like a little insight on? If so, e-mail it to workinghard@helpingusellu.com.
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"Do you currently use a blog to promote your business?"
o Yes
o No, and do not plan on having one
o No, but would like to have one
Your answers are and will remain anonymous, so...
Click here to submit your answer
Last week's question and results...
"If driving, how far are you planning to travel this summer for vacation?"
o Not taking a vacation -- 12.5%
o Staying home for it -- 0%
o Up to 50 miles -- 0%
o 50-100 miles -- 25%
o 101-200 miles -- 25%
o 200+ miles -- 25%
o Other: "I am always on vacation!" -- 12.5%
Do you have a question you'd like to see in a future poll? If so, send it to me in an e-mail. workinghard@helpingusellu.com
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Wrapping Up
Well, I hope you picked up a few good ideas today and I look forward to being with you again next week. In the meantime, if you have a burning question, shoot me an e-mail and I'll shoot you a reply.
Helping You Sell You,
Scott Gillespie
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Copyright (C) 2009 Selling U, LLC - All rights reserved.
Would you like to reproduce this document?
Please call us at 989.546.7355 for written permission by Scott Gillespie before doing so.
However, go ahead and forward this to as many people as you want!
Selling U, LLC ~ 9825 E. Broomfield Rd. ~ Mt. Pleasant, MI 48858
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Quote of the Week
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"You can get anything you want in life if
you just help enough other people get what they want."
~ Zig Ziglar
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