Greetings!
Happy Tuesday! I hope this finds you doing well! What a week has done. Last week I mentioned the grass getting green and it has since shot up like I fed it miracle grow! I'll take it though. It's better than shoveling and it is a sign of new growth, life and positive things to come.
Speaking of growth, this week we will look at keeping an eye on "right now" and the other on "down the road." I hope it will inspire you to take a fresh look at where you are and where you would like to go!
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A Focus on the Future
Keeping One Eye Looking Down the Road
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One of the greatest hockey players of all
time is "the Great One" Wayne Gretsky. He was once asked how he got to be such
a great player and he replied, "A good hockey player plays where the puck is. A
great hockey player plays where the puck in going to be."
That really hit home for me, and probably
would for many people. It can be very easy to get caught up in the day-to-day
grind of what has to be done now - today - to keep the cash register ringing,
that we lose a little focus on ringing the register tomorrow! But is focusing
on doing what we need to do today, playing where the puck is, keeping us from
being great tomorrow? Hmmmm...
One that can be done with a "right now"
mentality is to get out your planner and schedule "tomorrow time" knowing that
it is critical to do something right now that will add some cha-ching later. It
doesn't have to be a large amount of time, maybe 15-30 minutes to just focus on
the future. Schedule it on a regular basis - at least once a week to get
started and more often as you get into the swing of it. Set aside time somewhere
without distractions and commit to it as if you were in a meeting or with a
client.
When you schedule the time, there are two ways
you can invest it. You can have some "hard time" and "soft time" and both are
essential to your future focus.
The first is "hard time" - and no, it isn't
a prison sentence. Instead, this is where you will spend time doing something
that will directly put something into action that will either bring in new
business or keep yourself in front of your existing customers as well as your
prospects. There are several things you can do with this kind of time. Let's
take a look at a few:
Click here for what to do in "hard time"...
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Helping YOU!
Answering Reader Questions
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Hey Scott,
I'm on a bootstrap budget and am looking for some creative ways to get my name out there. Any ideas how I could do this?
Thanks,
Greg
Greg,
A little more info on what your product or service is might help with providing more detail, but a great way to get your name out and establish yourself as the expert in your field or industry is through public speaking. If this is a fear of yours, you'll need to get over it. I've worked with several people and even the most squeemish have overcome their fear by just doing it. The more you speak, the easier it gets.
Many of your local civic organizations have weekly or monthly meetings where they look for guest speakers to attend a meeting and present on a particular topic. These groups could include: Rotary, Kiwanis, Jaycee's, Optimist Club, Lions Club and many others. You could even check with your local Chamber of Commerce for a leads group you could speak to.
Here is the catch. Do not go in and give a 10-15 minute commercial on your company, product or service. Your talk should be 100% valuable information that anyone in the room could use whenever the time should come that they need it. If your presentation is valuable and compelling, anyone that has an immediate need will ask "buying questions" when you are done or will seek you out after the meeting. Have a stack of business cards on hand and pass them out as you meet people before and after the meeting. Let me know it works out!
Scott
Do you have a question, challenge or opportunity that you'd like a little insight on? If so, e-mail it to workinghard@helpingusellu.com.
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Poll Question of the Week
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Here is a new feature this week. It is a weekly poll that will provide a gauge on how you feel about a particular topic. Each week will have a new poll question as well as the results from the previous week's question. Enjoy!
This week's question is...
"If you were hiring someone as a new sales rep for your business, what one factor would be most important in your decision?"
Click here to submit your answer.
Do you have a question you'd like to see in a future poll? If so, send it to me in an e-mail. workinghard@helpingusellu.com
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Wrapping Up
Well, I hope you picked up a few good ideas today and I look forward to being with you again next week. In the meantime, if you have a burning question, shoot me an e-mail and I'll shoot you a reply.
Helping You Sell You,
Scott Gillespie
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Copyright (C) 2009 Selling U, LLC - All rights reserved.
Would you like to reproduce this document?
Please call us at 989.546.7355 for written permission by Scott Gillespie before doing so.
However, go ahead and forward this to as many people as you want!
Selling U, LLC ~ 9825 E. Broomfield Rd. ~ Mt. Pleasant, MI 48858
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Contact Information
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Call us any time at
989.546.7355
workinghard@helpingusellu.com
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Quote of the Week
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"It may be those who do most, dream most."
-- Stephen Leacock
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