Community

| Featured Perspectives |
Modernism, Impressionism, and Color
Michael Schwartz
"Look at an Impressionist painting. As you move farther away from the canvas, the physical brushwork merges into a sharper and sharper image; the closer one moves to the canvas, the more the physical brushwork becomes apparent as just that, paint on a surface, while the image qua image becomes less and less distinct, even to the point of no longer representing....."
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Star Wars and the Tetra-Evolution of American Cinema
markallankaplan
"During my studies into the application of Integral Theory to cinematic media, I attempted to look at an evolutionary or unfolding display moment in Hollywood filmmaking history through the lens of the three Integral Methodological Pluralism (IMP) principles of Nonexclusion, Unfoldment, and Enactment. The evolutionary moment in Hollywood filmmaking history I chose was the making of the first Star Wars (1977). A film that, according to most members of the various Hollywood knowledge communities, revolutionized the creative, technical, business, and critical evaluation aspects of the industry."
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Integral Marketing
Carl Jacobson
"In my humble opinion, integrating social, environmental, and ethical values into marketing strategies will only be effective with those individuals who are at the level of values that you are targeting. I also think it only makes sense if those social, environmental, and ethical values have relevance to the products in which you are trying to market. It needs to feel like a natural fit. If your target market shares those values, and if the product you are marketing has a natural resonance with them, then I feel it could be an effective strategy."
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