Last Minute Scotch Class,
But First - An Apology. |
| 15921 Manchester Rd
Ellisville, MO 63011 | 636.227.4543
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SORRY ABOUT LAST WEEK | |
Ignoring my own good advice, I decided to totally "phone it in" with last week's email. When I sat down to write the email, all I can say is that I was struck with "writer's bock." Staring at my monitor (with nothing to drink) I began to wonder if anyone even bothered to read the content of these emails. "Were they only reading these to check up on the Saturday tastings?" I wondered. "Would I be able to reproduce the same snarky attitude that made writing an email to a couple thousand people at 11:30 at night at least passibly entertaining?" Could I misuse a few more quotation marks? The answers: a) sometimes b) yes, with alcohol and c) most definitely.
Julia and I had had a difficult time putting our 7 month old son to bed that night - and I had to be up in less than 6 hours - much less if I actually tried to be interesting... so I opted for the easy way out. Bitterly, I deleted all personal content from the email, sent it off, and headed to bed - sure that no one would notice.
Well, several people DID notice (sorry, Renee) and the email sucked, but don't get me wrong - only a handful of people complained - I'm sure there were lots of people that didn't even notice - or even open the email to begin with!
So what's the lesson here? Is it really, as I'd like to believe, all about me and the little indulgence I take with these emails? Does it really matter that there are cute (?) anecdotes and hidden in-jokes?
Nope. It doesn't. These emails are not read by many, but they are read by some. If they are reading the emails - most people are looking for one or two bits of information and nothing more.
Is the lesson, then, that we shouldn't bother with anything unique?
Nope again. All we can do is keep doing what we do. If some people get it - GREAT! We're going to continue to be that liquor store way out West (but not far enough for some) that's really big (but way too big for some) and has all those enthusiastic employees (who have been called "goofy and awkward" in online reviews of our store). Because - everyone here at Lukas - not just the megalomaniac author of these emails - LOVES their job and we love being different. If you enjoy shopping at a different kind of store, please tell your friends! If you enjoy reading a different kind of email, please forward this to your friends! If you don't - by all means - skip to the bottom... that's what you came for, and we'll see you Saturday. We hope we can change your mind!
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Upcoming
Tastings
10/29
Frozen Ghost Vodka
Saturday
10/30
Erin - Major Brands- In the Tasting Room
Gallo Wines -On the Sales Floor
Dos Lunas Tequila
Empire Sodas
Saturday
11/06
Ryan - Classique Wines - In the Tasting Room
Duran Imports -On the Sales Floor
Glenfiddich & Balvenie Single Malt Scotch Whisky |
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Join Our List
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NOVEMBER SCOTCH CLASS | |  Sorry for the late notice - but better late than never! Sign up today for what is sure to be an illuminating and enjoyable class!
Meet Winston Evans
The Glenlivet Ambassador
The Glenlivet Ambassador for Chicago and the Midwest, Winston is proud to be representing The Glenlivet and sharing its glory wherever he goes.
Born and raised in Wales, Winston moved to Chicago in 2002, where he has worked as an actor, teacher and social worker, as well as representing The Glenlivet since May 2005. Winston's biggest reward from his job as Ambassador is that every day he is able to share his knowledge about the fascinating world of Scotch Whisky and its heritage. "I'm truly a people person, and that's why this job is perfect for me," Winston says. "Scotch has long been a passion of mine, so to share a dram and a story with someone eager to learn is always a gratifying experience." Evans now resides in Evanston, IL with his wife and son. His favorite Scotch is the beautifully structured and balanced The Glenlivet 18-Year-Old, cut with still spring water. Come taste The Glenlivet family of Scotches with us Thursday, November 4th from 7:00 - 8:30. $40 cost with $20 back towards any purchase of The Glenlivet. Call (636)227-4543 to make a reservation. Payment is required to hold a reservation. Seating is limited. |
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COME SEE OUR HIGHEST-RATED WINES! | | |
Everyone knows that Lukas is a store like no other. There aren't many 24,000 square foot stores that specialize in alcoholic beverages, and among the handful that do exist, Lukas is the only place with the knowledgable and FRIENDLY staff necessary to navigate over HALF an ACRE of wine beer and spirits.
To that end - we took all of our top-rated wines (93 points and up) and put them in our "93 point Room" but after 10 years - it got pretty full of some pretty exciting wines!
We've taken ALL our 93 Point Room wines and put them in our Tasting Room - come have a look at our top-rated wines... we think you'll be rather impressed! |
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NEWS FROM AROUND THE STORE | | |
- Wine News -
Allendorf Secco
Allendorf Rosé Secco
Arizona Stronghold "Nachise"
Rhone-Style blend from, you guessed it, Arizona
Arizona Stronghold "Tazi" White Blend
Another wine from Maynard James Keenan & Eric Glomsky
Bedrock Wine Co. "Lorenzo's Heirloom" 2008
94 Pts Parker
Bedrock Wine Co. "Bedrock Vyd. Heirloom" 2009
Last vintage scored 95 points!
Bedrock Wine Co. "Stellwagen Zinfandel"
Bedrock Wine Co. Sherman &Hooker's "Shebang!"
Caravan Cabernet Sauvignon by Darioush
Cardwell Hill Pinot Noir Willamette Valley 2008
Cardwell Hill Pinot Noir Willamette Valley Reserve 2007
Copain Pinot Noir Tous Ensemble
Davis Bynum Pinot Noir
Evesham Wood Pinot Noir Willamette Valley 2009 *VERY Limited Availability* Four Vines Petite Sirah
Freemark Abbey Viognier
Joseph Phelps Insignia 2007 *EXTREMELY LIMITED*
Lewis Cellars Chardonnay Barcaglia Lane 2008
Merkin Vineyards Chupacabra Another wine from Maynard James Keenan & Eric Glomsky
Not sure what a merkin is? Ask your kids. Kids don't know? Congratulations. You are a good parent. Feel free to google the historical meaning of "merkin" as your reward. Peay Pinot Noir Pomarium 2008
The Phantom (by Bogle) 2007 is the best vintage we've ever tasted. 53% Petite Sirah 44% Zinfandel 3% Mourvedre
Pisoni Pinot Noir Estate
98 Pts Parker *EXTREMELY LIMITED - 6 Bottles Available*
Plumpjack Reserve Cabernet 99 Points R.Parker
Sauvignon *EXTREMELY LIMITED - 2 Bottles Available*
Ramey Chardonnay - Russian River
Ramey Chardonnay - Ritchie Vineyard
Robert Mondavi Napa Cabernet Sauvignon 2007
Only $19.99.
Rodney Strong Cabernet Sauvignon
Rodney Strong Cabernet Sauvignon Rockaway
Rodney Strong Chardonnay Reserve 93 Pts Wine Spectator
- Beer News -
Bell's 25th Anniversary Ale Bell's Best Brown Ale Bell's Oarsman Ale Founders Breakfast Stout
(very limited)
Goose Island Demolition Mikkeller Fresler Triple Bock Mikkeller I Hardcore You
- Spirits News -
1860s Genuine American Vodka
360° Bing Cherry Flavored Vodka
360° Concord Grape Flavored Vodka
360° Madagascar Vanilla Flavored Vodka
360° Mandarin Orange Flavored Vodka
Cardhu 12 Year Old Single Malt Scotch Whisky
Cocchi Americano Apertif
Dartigalongue Bas Armagnac Reserve
Esprit de June
Godiva Chocolate Vodka
Godiva Chocolate Raspberry Vodka
Marie Duffau H'ors d'Age Armagnac
Marie Duffau Napoleon Armagnac
New Holland "Duchess" Vodka New Holland "Freshwater" Amber Rum
New Holland Hatter Royale Hopquila New Holland Zeppelin Blend Whiskey Renegade Rum "Panama Rum 1997" *Not new... just delicious. Also, you've never heard of it - so check it out.* |
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OCTOBER PICKS OF THE MONTH | |
We taste over 2,200 wines a year.
Every once in a while - we taste a wine we like!
Each month, several of us tell you about our current favorite.
Great idea, eh? Gary's Pick:
Terra d'Oro Moscato $13.99
It's THAT good
Tim's Pick:
Sherman & Hooker's Shebang! $16.99
Syrah, Old Vine Zinfandel, Mourvedre... a little a' this, a little a' that... it's the whole shebang!
Adam's Pick:
Cardhu 12 Year Old Single Malt Scotch Whiskey
Tremendously limited availability. Buy this while you can!
Hannah's Pick:
Bogle "The Phantom" $19.99
2007 is the BEST vintage of The Phantom we've ever tasted!
Jeff's Pick:
Kono Sauvignon Blanc $10.99
90 Points Wine Spectator! On the cover of the October Issue - fantastic value. |
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WHAT'S TIM DRINKING RIGHT NOW? | | |
 Helbing Kümmel
1.0 Liter 35% ABV
I don't mean to use this space to confuse you, gentle reader, but I've again chosen a decidedly "weird" liqueur for this week's "What's Tim Drinking."
Helbing is a producer of Kümmel, which is a type of liqueur, derived of a grain spirit sweetened and flavored with carraway seed, cumin and fennel. Both vairieties available at Lukas come in the handy 1 liter size - perfect for the serious carraway seed enthusiast.
Not to harp too much on the "booze as stomach elixer" angle, but this stuff really soothes the nerves (duh) as well as the stomach (bonus), and as someone who likes to put his temper as well as his G.I. tract to their limits, I can appreciate that. Plus, if you write about it, you get to use my favorite diacritic, the umlaut! Hooray! Or shall I say Hüray!
Try some today. Or tommorrow. But definitely try some sün.
Zum Wohl!
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THIS WEEKEND
ON THE SALES FLOOR | | |
FRIDAY 10/29
SATURDAY 10/30
- Dos Lunas Tequilas (TWO Moons... that's DOUBLE the normal amount of moons on Earth, so it HAS to be good)
- Empire Sodas (Your Search Is Over)
- Gallo Wines
- Frozen Ghost Vodka
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SATURDAY LINEUP
-IN THE TASTING ROOM- | | |
~Scary Varietals~
Erin : Major Brands
1. Hogue Gewurztraminer
2. Muphy Goode "The Fume"
3. Lucky Star Chardonnay
4. Toasted Head Viognier
5. Lucky Star Pinot Noir
6. Calina Carmenere
7. Seven Daughters Red Blend (I suspect that if you had seven daughters, you'd need a drink, too)
8. Hogue Red Table Wine |
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We really do appreciate your business and we look forward to giving you another great experience soon!
Sincerely,
The Lukas Liquor Superstore Staff |
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