Lukas Liquor Superstore
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You've gotta try this stuff!
April/2009
Greetings!

It is widely known that Lukas customers are the best-educated wine, spirit and beer customers in St. Louis - probably in all of the Midwest. Lukas shoppers are constantly being exposed to the newest products available by the most enthusiastic and best-educated staff of store employees and industry representatives.

With that fact in mind - we bring you April's newsletter, jam-packed with really esoteric stuff that even most Lukas customers haven't been exposed to!

Recently, we expanded within our store to accommodate our vast selection of spirits. In doing so, we expanded our already HUGE selection of Sake, Bitters, and Mezcal, but many of you don't know what you're missing! Read on to learn about these 3 rarely-explored categories!

We also have 2 exciting events coming up soon...

June 12th is our Summer Food and Wine Event

and

May 21st is our first-ever Boutique Bourbons Class!

Details In This Issue!

In This Issue
Food and Wine Pairing
Boutique Bourbons Class
Sake it to me!
Good Mezcal has no worm
What The Hell Are Bitters?
Summer Food And Wine Pairing
 Friday, June 12, 2009
7:00 - 9:00 pm
This Will Sell Out
Call Now for Reservations!

April's Value Wine Tasting Event was a HUGE success - over 100 reservations were sold for this class. Thanks to all our customers and vendors who made this such a success!

This event will be no exception! Space is limited - so call your friends and reserve your place soon!

Come enjoy some of our favorite wines paired perfectly with just the right dish!

Reservations: $35.00 per person ($5 refunded toward purchase made that evening)
Boutique Bourbons Class
 
 
 Four Roses, Old Pogue and more!
After a 40-year absence from the U.S. market, Four Roses Bourbons are finally back! We're taking advantage of its arrival to showcase some other lesser-known bourbons as well.

Our favorite whiskey expert, Ed Kohl will host this class. If you've ever been to any of the Signatory Scotch classes he hosts, you know Ed's presentations are second to none!

Come enjoy all 3 varieties of Four Roses Bourbon: Four Roses Yellow Label, Four Roses Small Batch and Four Roses Single Barrel
as well as several other small brands including Old Pogue, Kentucky Vintage, and more!

Reservations: $30.00 per person ($15 refunded toward purchases made that evening)

Everything you ever wanted to know about sake...

Don't be afraid to ask!

Probably the least-understood category of beverages in the store, sake is slowly gaining popularity among adventurous consumers. Lukas has the BEST selection of sake and Asian distilled spirits in the Midwest with 90 different products to choose from! Such a vast selection can be somewhat overwhelming - so here are some answers to the more common questions regarding sake:

Q: "Sake is a rice wine, right? What kind of wine does it taste like?"
A:  Actually, sake is a beverage made from fermented rice, which is a grain. Therefore, it is more like a beer than a wine (because it isn't made from grapes or fruit). However, most sake isn't (naturally) carbonated, and the flavors present in sake are more similar to wine. Just like riesling wines, sake can be dry and minerally or fruity, floral and even sweet.

Q:
Shouldn't all sake be served Hot?
A: You can enjoy your sake however you like, but in general the best sakes taste best slightly chilled. Quite simply, warming works well with richer, earthier, less fruity sakes, and sake with these characteristics tend to be less expensive. Chilling brings our the best in most good sake, with subtle differences presenting themselves at each temperature range.

Q: Is sake sweet or dry?
A: Yes. It can be both, but whether it is sweet or dry it shouldn't be cloyingly sweet or gratingly harsh. The beauty of a well-made sake is in its simplicity and balance. 

Q: Why does polishing percent mean?
A: That refers to the "Seimaibuai" (say-my-boo-aye) or the degree of milling the rice underwent during production. There are 6 main types of sake. Each requires different brewing methods and a different percentage of rice milling, (the amount of the outside of the rice grain that was removed). The best stuff for the yeast cells to eat is on the inside of the rice grain, but milling more of the outside away creates a lower yield.
Before we get down to all of the confusing percentages, remember that seimaibuai is not the only criteria for a quality sake. 
Here we go...
 
Different Types of Sake 

Junmai-shu
 It's easiest to describe the word "junmai" as "pure" because it describes a specific set of ingredients that may be used in sake production. Junmai-shu sake must be made of only: RICE (with around 30% of its husk polished away), WATER, KOJI (we'll get to that later) and YEAST. No distilled alcohol or other sugars may be used to boost or augment the sake's flavor, hence "pure." Junmai-shu sake tends to have a full body, higher than average acidity, and a more faint aroma than other varieties of sake. 

Honjozo-shu
This type or sake is made from rice with at least 30% polished away (just like junmai-shu), but during production, the toji (sake master) decided to add a touch of distilled alcohol. Therefore, Honjozo-shu is made of RICE (polished to 30%), WATER, KOJI, YEAST and DISTILLED ALCOHOL. The reason for this extra ingredient is not to boost the sake's strength (honjozo AND junmai are usually both around 15% alcohol). Rather, distilled alcohol lightens and smooths the flavor and aroma of sake, and it is purely up to the sake master to decide if it is necessary to the finished product.
 

It gets easier from here, I promise!
 
 Junmai Ginjo-shu
We know what junmai means; no distilled alcohol or any other ingredient added during production. Ginjo tells us that at least 40% of the rice husk has been polished.
 
Ginjo-shu
Same as above with the addition of distilled alcohol (because it's not junmai). See, this is easy!
 
 
Junmai Daiginjo-shu
Again, no adjuncts have been added. (No distilled alcohol). The rice has been milled to 50% or less of its original mass. Sake made from rice polished this much are among the most expensive sakes available.

Daiginjo-shu
Same as above with the addition of distilled alcohol. But you already knew that.

Namazake
This is a special designation describing unpasteurized sake, and it can describe any of the above levels of seimaibuai. They are best kept cold or consumed soon after production.

Seimaibuai
sake rice

Top left: Unmilled rice
Top right: 70% remaining
Center: 35% remaining


Q:
What is koji?
A:
Koji is a mold that is used as an ingredient in sake production.Koji behaves the same way as malting does to the cereal grains used in beer or whiskey production, but since all but the starch has been milled away from the rice grain, there are no enzymes left to break the rice down. Koji starts breaking down the rice so the yeast cells have something they can eat!
 
                This is koji                         This is Shoji
Koji mold  It's Shoji!!!
 

Q:
One last thing... Why do some sakes have milky-looking stuff at the bottom of the bottle? Has that sake gone bad?
A: Not at all! That's what is called a nigori or unfiltered sake, and it's perfectly fine to drink! Remember to shake well before serving, though. These sakes generally have a richer mouthfeel than other sakes, similar to coconut milk.
Re-introducing Del Maguey Mezcal!!!
Back after a couple of years - Mezcal is like nothing else! 
 
Del Maguey
 
Think you know Mezcal? Think it's the chemical-tasting fire-water with a worm in the bottle? Think again! 
 
Mezcal is a product of the roasted and fermented agave plant (like tequila). Unlike tequila, which can only be made from the Blue Weber variety of agave, mezcal can be made from any variety of agave. The single-villiage offerings from Del Maguey (pronounced ma-gay) are like nothng else! Some of the agave varietals used are so rare, they grow only in the shade of oak trees like truffles. Each offering from Del Maguey is a unique representation of its place of origin, much like a single-malt scotch.
 
Roasted for days in earthen pits, the agave used in Del Maguey mezcal absorb intense flavors of smoke and earth. The resulting flavor must be tasted to be appreciated. Try the Crema de Mezcal, made from a combination of mezcal and unfermented syrup of roast agave. Delicious!
 
I think we're going to have to have a class to showcase the unique drink possibilities of this stuff...
Let Tim know if you're interested in attending a Mezcal Class!
 
Don't Squeeze, Use These! 

  Fee Brothers Logo

 
Ever made a drink that calls for bitters? Were you left wondering what the heck bitters are? 
 
Bitters are the bartender's best-kept secret! Just as salt and pepper heighten flavors in your favorite dish, bitters can elevate your cocktail from simply a bunch of booze to something more - something uniquely! 
 
For example:
Combine bourbon, sweet vermouth and a maraschino cherry, and what do you have? Sweet bourbon. Add a dash of bitters... and you've got a Manhattan!
 
Until recently, your options were limited to the classics, Angostura or Peychaud's bitters. Why settle for just two?
 
That's why Lukas is proude to introduce Fee Brothers bitters! Read the website for recipe suggestions, or just experiment! Try any of these great flavors with your favorite spirit!
  • Old Fashion Bitters (a must for Manhattans)
  • Orange Bitters
  • Peach Bitters (this one BEGS for Bourbon!)
  • Lemon Bitters
  • Mint Bitters (Try a deconstructed Julep - no need for mint leaves!)
  • Orange Bitters
  • Grapefruit Bitters (the smokey flavor is great with Gin!)
  • Rhubarb Bitters (vodka + lemonade + rhubarb = summer)

Happy Mixing!

The Links 
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We appreciate your business - thanks for 9 great years in St. Louis!
 
Plenty of exciting news coming soon! 
 
Sincerely,
 

The Lukas Staff