Lukas Liquor Superstore
April 2009
Lukas Liquor Superstore
A Business Model That Works - Hard 
In This Issue
Value Wines Class
Boutique Bourbons Class
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Greetings!
 
Congratulations! The first quarter of 2009 is over! Although times are uncertain to say the least, at least one thing remains the same...
 
Your friends at Lukas Liquor Superstore will continue the hard work of representing the best values, while still offering the best selection of Wine, Beer, Spirits and Liqueurs in St. Louis. Our approach to doing business hasn't changed since Lukas opened its doors 9 years ago, and it isn't determined by the strength or weakness of the stock market.
 
We decided a long time ago that a store like Lukas must be all things to all people... This means that 24,000 square feet of retail space must be large and small. Our store must be large enough for  the customer looking for great prices on value brands, but it cannot feel like a bargain warehouse... too imposing and impersonal for the customer looking for a highly-educated staff or for help selecting the perfect bottle.
 
We also realized that the two types of customers described above are not necessarily two different people! Often, both customers walk into Lukas in one pair of shoes! Every customer deserves to be personally wowed by a member of Lukas' staff, while understanding that they are paying a fair price for quality merchandise. That is why Lukas is still in business today, and why so many of our customers keep coming back!
 
With that in mind, we have two exciting classes coming up...
 
Our "Value Wines" class will include great wines priced under $20 each, and our "Boutique Bourbons" class will showcase some very unique Bourbons.
 
If you can't make it to these classes, then please stop by just to see what's new at Lukas. While you're here, watch the staff of the best liquor store in St. Louis continue to do what they do best... everything!
Upcoming Event:
"Value Wines" Class

Presented by: Lukas Staff & Sales Reps.
Friday, April 17th 2009 7:00 pm
Admission: $25 Per Person & $5 refunded toward purchases
 
Our next wine event will highlight some of the many great value wines available at Lukas. Kaitlyn has selected her favorite wines priced under $20 - this is a great opportunity to taste a lot of great wines that are affordable enough to enjoy every night of the week. A reservation fee of $25 is required, and participants will receive $5 toward the purchase of any of the wines tasted during the evening's class.
Upcoming Event:
"Boutique Bourbons" Class
Presented by: Ed Kohl 

Thursday, May 21st 2009 7:00 pm
Admission: $30 Per Person & $15 refunded toward purchase
 
As evidenced by our recent re-set of the entire spirits department, Bourbon is Hot, Hot, Hot at Lukas Liquor. Everyone knows that if given a chance, Tim would totally run naked through the hills and make sweet love to a bottle of Bourbon... That's really not the point of this class, just a statement of fact. The point of this class is to spread the love of Bourbon to the masses. Come taste the new (to St. Louis) Four Roses Bourbons, as well as 5 other lesser-known members of the bourbon family! Clothing required.
 
No big surprise here, but at last month's World Tour Wine Tasting, Lukas customers were given an opportunity to buy at prices lower than any other retailer offered! The World Tour was a great success thanks to all who attended.
Lukas Liquor would like to thank Pinnacle Imports for giving us an excuse to try 300 amazing wines on a Sunday afternoon (like we needed an excuse). We'd also like to thank all of our customers who were able to attened this awesome even! We look forward to seeing you  in two years at the next World Tour!
 
We look forward to seeing you soon... Thank you all for your business! 
 
Sincerely,
 
The Lukas Liquor Staff