With funding provided by LUA, in 2007 KMC (Kaliluni Medical Centre) President Sam Muinde (LUA's Vice President) began developing soccer clubs as part of KMC's community outreach program. Seventeen teams from the various Iveti Hills soccer clubs showed up for the first tournament. Community elders, the local chief and his assistant chiefs, and many other people attended. At the event, said Sam, "speeches were given in appreciation for what we are trying to do for the youth of the various communities. Every speaker also talked about the KMC project."

In 2007 no tournament winner was declared. A dispute that no official could resolve broke out over a penalty. At that time, Sam, in his capacity of patron, officially called the match off by raising the trophy high for all to see and announcing that "no winner would be declared until the 2008 tournament."  

In its second season, 22 teams registered -- 5 more than in 2007. Through competition, these 22 were winnowed down to the top four teams. On August 17, 2008, they played for the championship with 5,000 people in attendance. The area's Member of Parliament (MOP) sent her representative who, while addressing the crowd, singled Sam out as a worthy leader who has brought electricity, a hospital, and running water to his community. The Hollywood Stars, a team made up of KMC's workers, won the tournament. "No favor was given. The Hollywood Stars played well and won with dignity," Sam said, adding that "all participating teams received a premium soccer ball regardless of how well they had played."

In addition to the soccer tournament, Sam and KMC also sponsor an annual marathon that brings participants from all over Kenya to Kaliluni. The Great Kwa Solo Market Marathon, now in its sixth year, is held each April and draws an average 8,000 people. The marathon is held at the Kwa Solo Market on the KMC building site. Marathon participants vary in age from 7 years up.  Both males and females participate. The marathons offer races of different distances based on age group and sex. Its final race -- a 200 meter course -- is for runners 65 years old or older. "This is usually the most exciting race because we have had men and women participate who are over 80 years old. Cash awards are given to the top 10 winners in each category, so we have many winners and that is why the marathon draws many people," Sam concluded.

Initially, Sam was the sole sponsor of the event. "In the third year I began soliciting some sponsors from my friends and community leaders. At first the people did not understand the idea of sponsorship. But in the last two years I advertised the Marathon as a community event, giving the community ownership," said Sam. Since then, sponsorships have grown. Last year the community sponsors contributed KES 67,000 (roughly $1,000 US) or about 82% of the prize money. And  close to 80 volunteers helped organize the marathon.