New University Park Marketing Campaign
Launched
Visit the New Website
UPA in February unveiled a new University Park
marketing campaign designed to increase interest and investment in the
neighborhood. "Do Something Great
Today," the new tagline, is the centerpiece of a powerful
new program that will define and promote the unique University Park
experience.
UPA
led the development of the University Park marketing initiative over the course
of more than a year, drawing critical input and support from a
broad-based taskforce comprised of representatives
of UPA partner organizations and other top marketing professionals. The brand development process involved
extensive research
and testing with key target audiences including current
neighborhood residents, business and real estate development representatives,
and
young professionals.
Feedback
from task force members and all audiences drew a common conclusion: University
Park boasts a unique and impressive array of
urban, entertainment, cultural, educational and recreational experiences that
should attract investors, residents and visitors alike.
A fresh graphic identity builds on the neighborhood's inspiring assets
and includes a new logo comprised of colorful orbiting circles designed to
evoke distinctive qualities of the University Park neighborhood including
diversity, creativity and sustainability. A completely new website at upakron.com uses the new neighborhood
identity to express University Park's fun, energy and opportunities to enjoy,
contribute, and live a green lifestyle.
Up to date listings of hundreds of
free events, area businesses,
community volunteer opportunities, and
housing opportunities are among
fresh
content available for current
and prospective residents, businesses, and other
investors.
A new University Park
brochure will also be used by UPA to attract new neighborhood investment and
residents, and will be available to other organizations interested in promoting
University Park as one of the region's most vibrant urban communities. Over the next year, residents and
visitors will see manifestations of the new identity in street banners, window
decals and a resident community card.
For more information about the new University Park campaign and to view
print and online elements, log on to upakron.com.
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Our Partners
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With Major Funding By:
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 Paul Grogan, Urban Revitalization Expert and President and CEO of the Boston Foundation,
will deliver the
keynote address.
University
Park Alliance
Awards Luncheon
May 10, 2010
Student Union
Ballroom
The
University of Akron
11:30
AM-1:30 PM
The seventh annual University Park Alliance Awards Luncheon,
sponsored by Dominion Foundation, will be held on
Monday,
May 10, at 11:30 am in the Student Union Ballroom at The
University of Akron.
Last
year, over 550 people attended this sold-out event. Students and
student organizations, faculty, businesses, community members and
groups, alumni, and others will be honored for their
contributions to the revitalization of the University Park neighborhood. Event proceeds will benefit UPA's scholarship fund for
long-term residents of University Park.
About Our Keynote Speaker
Paul
S. Grogan is the President and CEO of the Boston Foundation, one of the
nation's oldest and largest community foundations. With assets of $763 million, the
Foundation distributed grants of close to $79 million to nonprofit
organizations throughout the Greater Boston community in Fiscal Year 2008. The Foundation's grant making is
designed to respond to the critical challenges of Boston's constantly changing
community by supporting high-impact, innovative programs.
Grogan joined the
Foundation from Harvard University, where he served as Vice President for
Government, Community and Public Affairs from 1999 to 2001. One of five vice presidents of the
University, he oversaw all government relations for Harvard, relations with
Harvard's host communities of Cambridge and Boston, and the Harvard news
office. While at Harvard, Grogan created a new national
organization, "CEOs for Cities," whose members are big city mayors,
business leaders, university presidents and foundation executives.
"CEOs" holds semiannual conferences and publishes cutting edge
research on the nature of successful urban economies. He was also a Senior Lecturer at the Harvard
Business School.
From 1986 through 1998 he was President and CEO of the
nonprofit Local Initiatives Support Corporation (LISC), the nation's largest
community development intermediary. In Mr. Grogan's term as president, LISC
raised and invested more than $3 billion of private capital in inner-city
revitalization efforts across America, all channeled through local nonprofit
community development corporations.
Before joining LISC, Mr. Grogan served
Boston Mayors Kevin H. White and Raymond L. Flynn in a variety of staff and
line positions. He headed Boston's Neighborhood Development and Employment
Agency in the early 1980s, where he pioneered a series of public/private
ventures that have been widely emulated by other cities. These included the
Boston Housing Partnership, which steers private dollars into the financing of
affordable housing, and the Boston Compact, a partnership between the city's
corporate community and public school system.
Mr. Grogan is a trustee of the John S. and
James L. Knight Foundation; a director of the for-profit company, the Community
Development Trust, which he helped found; a director of New Profit, Inc.; and a
former trustee of Williams College.
Mr. Grogan is the author, with Tony Proscio, of the book Comeback Cities: A Blueprint for Urban
Neighborhood Revival, published in October 2000 by Westview Press, which
Ron Brownstein of the
Los Angeles Times has written is "arguably the most
important book about cities in a generation."
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Infocision Stadium and
Andrew Jackson House to Receive
Neighborhood Investor Awards
at the UPA Luncheon 
UPA Neighborhood Investor Awards honor significant public, private, and not-for-profit investments that
are shaping the physical and conceptual transformation of University Park into
a unique, dynamic and diverse neighborhood of choice. In addition to the presentation of Neighborhood Nexus and Neighborhood Champion Awards, two Neighborhood Investor Awards will be presented this year to UA's Infocision Stadium and GAR Foundation's new home, the Andrew Jackson House. |
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Although presenting, supporting and partner sponsorships have already been secured, a limited number of table sponsorships are still available for the UPA
luncheon. If you would like to
strengthen your presence at the event and help support the UPA scholarship fund,
please consider a table sponsorship.
All table sponsorships
are sold on a first come basis for $800 (corporate) and $400 (nonprofit) and
include 8 reservations. Table
sponsorships will be highly visible to luncheon attendees with sponsor logos
included on event registration signage, recognition in the event program and a prominent
table sign.
We will accept table sponsorships through May 1 based on availability. For more information, contact Ellen
Deitrick at 330.972.8859 or ellen1@uakron.edu, or
secure your table sponsorship today here.
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About University Park Alliance
The
mission of University Park Alliance (UPA) is to revitalize and
transform the diverse University Park neighborhood, a 50-block area immediately
surrounding The University of Akron, through engaging the community and
leveraging real estate & business investment. UPA was established
through a major grant from the John S. and James L. Knight Foundation
and is comprised of partners including The University of Akron, City of
Akron, Summa Health System, Akron Beacon Journal, Akron Children's Hospital, Akron General
Health System, Akron Metropolitan Housing
Authority, Greater Akron Chamber, Akron Public Schools, and
University Park Development Corporation.
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