f'real redesign
The Trinity Brand Group, in San Francisco, asked me to work with them to update of the f'real identity. f'real makes freshly blended milkshakes, smoothies and frozen coffee.
For the redesign, we kept the equity of the colors, and the swirl, but, I created letters that had creamy and flowing characteristics, evocative of the products. I then redrew the swirl so that it matched the feel of the letters.
When I first saw the former identity, I read it as "freal", some made-up word. So, I strongly advocated for the extra space between the "f", and "real", for improved readability.
Let me help you with your next project. I mean, like, for real, man!
Aloha,
John
808 333-5048
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