School-Kid Casual
Being the astute observer of consumer culture that you are, I'm sure you've noticed the current preponderance of ultra-casual lettering in the marketplace, a style I call "School-kid Casual", for its obviously naive and playful charm.
Though most of my work has a more educated feel, I can still conjure up my sketch-in-the-margins-of-my-notebook early lettering.
The top sample, at left,
is a preview from my upcoming Workbook page. TEAMlist is simple todo management for teams. The bottom two samples I lettered for a Jamba Juice poster campaign.
So, call me when
you want tightly refined letterforms, or those that are, say, more home-grown.
Aloha,
John
808 333-5048
Click here for archived copies of my previous emails.
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