Fresh Mixers
Redesign
Fresh Mixers is one of the product lines in the Healthy Choice family of foods. The Chicago office of Brand Image redesigned the packaging, and asked me refresh the brand.
Everyone was happy with the general qualities of the existing brand, a casual, unconnected script, but the design team thought that the lettering could be improved. So, I kept my studies very close to the original, and created many subtle options, each sample having a slightly different quality.
The top four examples, at left, are from my first phase studies. The bottom sample (in the green rectangle) is the final art, and can now be seen on grocery shelves.
Eat well, my friend.
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Aloha,
John
808 333-5048
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