The New Texture in Lettering
On the big screen, the small screen, and in retail shops everywhere, we're seeing obviously-hand-crafted letters used to humanize products and advertising.
Baker Associates first brought me onto the casual-letter bandwagon when they asked me to update the Wheat Thins brand on their package redesign.
Next came a campaign for the agency Swirl, and their client Jamba Juice. I did all the lettering for a series of in-store posters promoting the store's new line of drinks.
Let me know how I can bring a little humanity to your next lettering project.
Thank you to all who visited my new Workbook website last month. Congratulations to Rod Wallace, of Q Design, for winning the drawing for $250's worth of credit on his next lettering job.
Aloha,
John
burns@sonic.net
Handlettering
and Calligraphy
for Packaging,
Corporate Identity
and Promotion
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