Subtle Brand Updates
As we move from summer to fall, I thought I'd talk about change.
Quite often, updating a brand is a matter of evolution, rather than complete change. Both the Lays and Nips brands have excellent market presence, so my task was to retain equity and refresh the look.
I worked with Perspective: Branding on Lays, and The Thompson Design Group for Nips. In both cases, I used the existing brand as reference, then created the letters from scratch.
Let me know if I can refresh a brand that you're working on.
Aloha,
John
burns@sonic.net
Handlettering
and Calligraphy
for Packaging,
Corporate Identity
and Promotion
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